Free Salesforce Certified Marketing Associate Exam Salesforce-Marketing-Associate Exam Practice Test

Northern Trail Outfitters is sending out email confirmations to customers each time their order has been received. A marketing associate has been tasked with setting up an automated Journey to fulfill this requirement.Which configuration option should the associate select to ensure this is a transactional send?

• Send Classification
• Sender Profile
• Delivery Profile

The marketing associate at Cloud Kicks is asked to compare goal attainment across three separate journeys at a glance in order to improve their marketing strategy.Which feature should the associate use?

• Journey History
• Journey Dashboard
• Journey Health

A marketing associate at Cloud Kicks has just activated their first journey. The second email in the journey contains a discount code and is scheduled to be sent the following morning. Due to an issue with the vendor, the codes will be unavailable for 2 days.How should the associate proceed?

• Stop the journey and restart it when codes are active.
• Update the Wait Activity in the journey to the correct date.
• Pause the journey and restart it when codes are active.

The marketing team at Northern Trail Outfitters wants to test their new dynamic rewards template using internal team members' unique records to display their personalized data.Which option should the associate use to configure Preview and Test?

• Based on entire list
• Based on subscriber record
• Based on test data extension

Northern Trail Outfitters (NTO) has multiple divisions and brands and is planning to use Marketing Cloud Engagement.How would NTO benefit from using multiple business units in Marketing Cloud?

• By restricting access to NTO's brand-specific content
• By eliminating the need for user roles and permissions
• By limiting the creation of new items for NTO's campaigns

Management at Northern Trail Outfitters wants to run a new campaign and has asked the marketing associate to prepare a data extension. Some fields match a previous data extension, but some need to be added.How should the marketing associate create the data extension?

• Export the data, add fields externally, and import it back into the original data extension.
• Directly modify the existing data extension and save with a new name.
• Copy the data extension from the original campaign and modify the fields.

The marketing associate at Cloud Kicks wants to create a custom report to only track key performance indicators (KPIs) prioritized by leadership.Which feature should the associate use?

• Intelligence Reports
• Email Studio Send Tracking
• Marketing Cloud Engagement Reports

A marketing associate needs to import data from a field called Is Opted In. Upon review, the data values are all either 1 or 0 values.Which data type is most appropriate for this data?

• Number
• Boolean
• Text

Northern Trail Outfitters has many email sends and wants to create a data extension to gather this information.Which template type will generate the email send in the data extension?

• Reports
• Data View
• Send Logging

What should a marketing associate use to identify a unique contact across various channels?

• Contact Key
• Email Address
• Mobile Number