Free Salesforce Certified Marketing Associate Exam Salesforce-Marketing-Associate Exam Practice Test

A customer complains to Cloud Kicks (CK) that they missed the seasonal sale email alerts. The customer is unsure if they unsubscribed themselves but has not received any emails from CK in the past 6 months.Where should an associate view the status of the subscriber?

• Synchronized Data Extensions in Contact Builder
• All Subscribers in Email Studio
• All Contacts in Contact Builder

Management at Cloud Kicks is requesting to use their holiday-themed From Name when sending out sale messaging during the months of November and December. The name has already been added to the account.Where should the associate configure this setting in the email send?

• Define Properties
• Configure Delivery
• Review and Send

Which field is used to uniquely identify an individual across multiple channels in Marketing Cloud Engagement?

• Email Address
• Contact Key
• Mobile Number

A marketing associate at Northern Trail Outfitters is sending out several different emails to contacts. After several attempts, the most recent email fails to send. The associate confirmed that all contacts are subscribed to receive emails and there are no issues with the email build.Which email send status explains why the most recent email failed to send?

• Wrong email
• Bounce
• Held

Management at Cloud Kicks wants to engage customers who have redeemed promotion codes on its website.The associate set up a data extension so that Subscriber Key is the primary key. However, the associate notices that customers who have redeemed more than one promotion code only have one record added into the data extension.What should the associate change to allow more than one record per subscriber key?

• Assign new subscriber keys to each promotion code redemption.
• Assign the email address as the primary key.
• Assign the promotion code field as a second primary key.

A marketing associate wants to test which subject line results in the most email opens for the first email sent in an abandoned cart journey.Which Journey Builder feature supports this subject line test?

• Path Optimizer
• A/B Test
• Decision Split

The marketing associate at Cloud Kicks wants to create a custom report to only track key performance indicators (KPIs) prioritized by leadership.Which feature should the associate use?

• Intelligence Reports
• Email Studio Send Tracking
• Marketing Cloud Engagement Reports

The marketing team at Northern Trail Outfitters wants to test their new dynamic rewards template using internal team members' unique records to display their personalized data.Which option should the associate use to configure Preview and Test?

• Based on entire list
• Based on subscriber record
• Based on test data extension

Northern Trail Outfitters wants to add new records to a data extension while retaining existing records during an import process.What should an associate use when importing data into a Marketing Cloud Engagement data extension?

• Add and update
• Overwrite
• Add only

Northern Trail Outfitters (NTO) wants to send a special message to subscribers who have interacted with its email messages within the same journey.Which Journey Builder activity should NTO use to help create a segment of those subscribers?

• Decision Split
• Random Split
• Engagement Split