Free Essentials of Pardot for Digital Marketers PDT-101 Exam Practice Test

How can an interested lead that comes to Lenoxsoft’s website and fills out the Contact Us formreceive a follow-up email each time he or she submits?

• Send using the form’s completion actions.
• Send using a segmentation rule.
• Send using an engagement program.
• Use a dynamic list to use as a recipient list on an email send.

There are a number of unassigned prospects in the Lenoxsoft database that have NOT been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100.What automatic workflow can be created to prevent them from getting assigned?

• Create an automation rule based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.
• Create a dynamic list based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.
• Create a completion action based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.
• Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.

Which two Facebook accounts can be posted to using the Pardot Facebook connector? (Choose two answers.)

• Video Pages
• Linked Instagram Pages
• Company Pages
• Personal Pages

Viewing a pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited the pricing page. Which automation tool would best achieve this?

• Create a special campaign to track pricing page views.
• Create a Page Action set to Tag prospects as having viewing it and add them to a list.
• Create a Form with a Completion Action to send a pricing sheet.
• Create a Dynamic List based on page view to segment automatically.

Which type of asset is permanently deleted and NOT saved in the recycle bin?

• Automation rules
• Site searches
• Landing pages
• Content files

Where can the Email Usage for a Pardot account be located?

• Dashboard tab
• My Profile lab
• Account Settings tab
• Usage and Limits tab

What is the difference between a dynamic list and a static list?

• Dynamic list membership CANNOT be manually updated but static list membership can be manually updated.
• Dynamic lists are retroactive while static lists CANNOT be retroactive.
• Dynamic list membership can be manually updated but static list membership CANNOT be manually updated.
• An action can be added to a dynamic list that will trigger when a prospect is added but an action CANNOT be added to a static list to trigger when a prospect is added.

How is an active visitor different from an identified visitor?

• An active visitor is identified by Pardot after visiting a web page.
• An active visitor is identified by Pardot after visiting a web page and are NOT ISPs.
• An active visitor visited two or more pages regardless of identification.
• An active visitor visited two or more pages and have been identified.

Which Pardot function should be used to track prospect engagement on a banner ad on a third-party site?

• Page action
• Custom redirect
• Campaign tracking code
• Landing page

What would an Administrator use to send a single email to a list of prospects?

• List email
• Engagement program
• Social message
• Email template