Free Pardot Consultant Exam Pardot-Consultant Exam Practice Test

Lenoxsoft currently has prospect data in another email-sending platform, and they want to migrate it over to Pardot. The system has a list of mailable prospects and a list of unmailable prospects who unsubscribed/opted-out that do NOT exist in Salesforce. The marketing team wants to make sure that they stay complaint with the permission-based Marketing Policy while maintaining their database of unsubscribed/opted out prospects when they migrate this data over to Pardot. How should the data be imported?

• Import all prospect data and create a suppression list.
• Import only the list of mailable prospects in Pardot.
• Import unavailable prospects in Pardot; perform permission pass.
• Import unmailable prospects in Pardot; mark as global opt-out.

The LenoxSoft marketing team compiled a spreadsheet of all attendees who visited their tradeshow booth at a recent event in Chicago. They realize not everyone at the event may be interested in their product so they create new leads in Salesforce for individuals who have submitted an interest form on their website in addition to attending the event. All new leads from the event should be evenly distributed to their Chicago Sales User Group. What would be the optimal sequence to meet these requirements?

• Run an automation rule for each user in the Chicago Sales User Group to "Assign prospect to user" based on the criteria "Prospect form :: -Any- :: Was completed successfully" AND "Prospect List :: is member of :: Chicago Event" > Import prospects and add them to the "Chicago Event" list
• . A Import prospects and add to "Chicago Event" list > Run an automation rule to "Assign prospect to user in group" based on the criteria "Pardot form :: -Any- :: Was completed successfully" AND "Prospect List :: is member of :: Chicago Event"
• Run an automation rule to "Assign prospect to user in group" based on the criteria "Pardot form :: - Any- :: was completed successfully" AND "Prospect Event :: is :: Chicago Event" > Import prospects and add them to the "Chicago Event" list

Check the lowest and the highest available Prospect's score in Pardot

• D
• A+
• A
• F-
• F

The LenoxSoft marketing manager wants to report to the CEO each month the number of new leads generated and what types of assets are generating those new leads. Identify the Pardot reports and associated KPIs that would provide these metrics. Choose 2 answers:

• Form Report: Impressions
• Lifecycle Report: New Prospects Created
• Form Report: Conversions
• Form Report: Submissions

LenoxSoft sends an operational email to all prospects, but finds there are some prospects that did not receive the email. Why would this happen?

• The prospects were set to "true" for opted out and set to "false" for do not email.
• The prospects were on a suppression list used on the operational list email send.
• The prospects are opted out of the list used on the operational list email send.
• The prospects were set to "false" for opted out and set to "true" for do not email.

LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of "Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft? LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of "Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?

• Build automation rules add criteria as Contact as blank add action as notify assigned user
• Build dynamic list add criteria as Contact as "Renewed" add action as notify assigned user
• Build dynamic list add criteria as Contact as blank add action as notify assigned user
• Build automation rules add criteria as Contact as "Renewed" add action as notify assigned user

Recommend a model to route qualified and unqualified leads across the business. Place in order from most qualified to least qualified lead.

• Low Grade | Low Score
• High Grade | Low Score
• High Grade | High Score
• Low Grade | High Score A. CDAB B. ABDC C. CBDA D. CDBA

What three features in Pardot can utilize Handlebars Merge Language (HML) merge fields? Choose 3 answers

• User Notifications
• Social Posts
• Dynamic Content
• User Signatures
• Email Templates

What is true about custom redirects? [Choose two answers]

• When a visitor clicks a custom redirect any completion actions associated with the custom redirect will trigger.
• Custom redirects will continue to work if they are deleted in Pardot.
• When a visitor converts to a prospect completion actions on a custom redirect will trigger
• Custom redirects are great for linking to files or pages you do not host.

The sales team wants marketing to automatically nurture current customers who are up for renewal in 60 days in an ongoing basis. Which two actions would be needed to nurture the prospects? Choose 2 answers

• Make a suppression list for the program.
• Make a repeating engagement program.
• Make a recipient list for the program.
• Make a segmentation rule for the program.