Free Build and Analyze Customer Journeys using Marketing Cloud Exam MKT-101 Exam Practice Test

For security reasons, Northern Trail Outfitters indicates they cannot store PII directly within their Marketing Cloud account. They are considering implementing Tokenized Sending to pull PII from their data warehouse at send time. They indicate they send several large, time-sensitive emails per year.Which two considerations should be made about Tokenized Sending? (Choose 2 answers)

• Journey Builder Decision Splits provide a method to access data of Tokenized data natively.
• Personalization Strings still allow PII to be displayed within an email.
• Service Level Agreements for email sends are unsupported with the inclusion of outside servers.
• Tokenized Sending should be combined with field-level data encryption for additional security.

A customer wants to perform an email send to a subset of a Synchronized Data Extension filtered on custom object data and return tracking to the Sales Cloud.What approach should the consultant recommend?Choose 2 answers

• Use Data Stream to sync Sales Cloud objects to the Marketing Cloud.
• Use Data Filters or Query Activities to output a Sendable Salesforce Data Extension.
• Use Query Activities to create a Sendable Synchronized Data Extension.
• Use Data Filters to segment data to output a Sendable Data Extension

Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third-party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key.What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?

• Import File > Data Extract > File Transfer > Import File
• File Transfer > Import File > Query > Data Extract > File Transfer > Import File
• Import File > Query > Data Extract > File Transfer > Import File
• File Transfer > Import File > Data Extract > File Transfer > Import File

A user in the MC wants to use salesforce custom object data for segmenting and personalization.How should the consultant approach this requirement?

• Export report data from the sales cloud and import into a marketing cloud synchronized data extension. Use a filter activity to produce a sendable data extension. Create an email send activity in Automation Studio
• Sync contact and custom objects with Data Stream and send from Synchronized Data Extension with Salesforce email send. Ensure there is a lookup relationship to a contact or lead record.
• Create a custom report type that contains the contact or lead ID, email address, and custom object data, then from the marketing cloud, import into a Salesforce Data extension. Use AMPScript in the email to call data
• Map the custom objects to the profile center and use the email editor to insert the custom data. Create a user-initiated send to associate the email to the largest audience and return tracking data.

Northern Trail Outfitters want to use the Out-of-the-Box (OOTB) Preference Center to allow the customers to manage their subscribers and have them updated Salesforce CRM using Marketing Cloud Connect.Which two considerations should be made before implementing this solution? (Choose 2 answers)

• The OOTB Connector cannot update Salesforce Sale Cloud Directly
• Contacts first added to all subscribers via Salesforce Entry Event in Journey Builder would not update.
• The OOTB Preference Center does not support Person Account
• Multi-Org Connector does not support the OOTB Preference Center

A company collects subscriptions on its website. It does the following:* Compiles that subscription list in a database in the website Content Management System (CMS).* Posts this encrypted list to Marketing Cloud nightly at 11 p.m.* Uses Marketing Cloud as the database of record.* Sends up to five emails a week based on subscriber engagement with prior sends.Which automation sequence (excluding waits) should cover these requirements?

• File Transfer, Data Extract, Filters, Sends
• File Transfer, Query, Measures, Sends
• File Transfer, Import, Measures, Sends
• File Transfer, Import, Query, Sends

As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.What is the recommended best practice for font usage in email?

• Use a web-safe font for text that closely matches the brand's custom font.
• Build an email as one image, with all text saved in the brand font.
• Edit an email's HTML to list the custom brand font in the style tag's font-family property.
• Build an email using multiple images, with all text saved in the brand font.

Analyst of The Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:* Number of Sends* Delivery Rate* Overall Bounce Rate* Block Bounce Rate* Open Rate* Click Rate* Complaint Rate* Unsubscribe RateWhich email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?

• Campaign Email Tracking Report
• Email Performance Over Time Report
• Email Send Report
• Account Send Summary Report

As part of their brand guidelines, NTO uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.What is the recommended best practices for font usage in email?

• Use a web-safe font for text that closely matches the brand's custom font.
• Build an email as one image, with all text saved in the brand font.
• Edit an email's HTML to list the custom brand font in the style tag's font-family property.
• Build an email using multiple images, with all text saved in the brand font.

n online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. The customer has communicated the following:* The email content will highlight new inventory each day.* A small team will run both their digital marketing operations and their email program.* A user needs to build, test, and send a daily email in less than an hour.* Images for the emails will be hosted on their website CMS.Which question is relevant to identify strategies for designing the custom template for the customer's daily promotional email?Choose 3 answers

• Will image URLs be available publicly?
• How often will the layout of the content in a content area change?
• What is the maximum file size of the images being used?
• How often will email content be image-only with text overlaying images?
• What from name will be used for these emails?