Free Build and Analyze Customer Journeys using Marketing Cloud Exam MKT-101 Exam Practice Test

A customer is using Marketing Cloud Connect but not sending tracking back to Sales Cloud. They want to create a Task on Contact and Lead records for follow up when someone has not opened five emails in a row.Which activities could be used to fulfill this requirement?

• Salesforce Data Entry, SQL Query Activity, Task Activity
• Scheduled Automation, SQL Query Activity; Data Extension Entry, Task Activity
• API Event Entry, SQL Query Activity, Task Activity
• Scheduled Automation, Filter Activity; Data Extension Entry, Contact Activity

A marketer wants to create and edit email content, as well as generate reports and manage subscriber data.Using the principle of least privilege, which two pre-defined roles should be assigned? Choose 2 answers

• Analyst
• Administrator
• Data Manager
• Content Creator

A customer is collecting data from a Smart Capture form that stores submissions in a data extension. The customer wants an email sent to the marketing manager each morning that contains the previous day's submissions as a CSV attachment. Assuming that the customer has the attachments feature enabled.Which automation workflow will accomplish this?

• Triggered Automation: Data Extract > SQL Query > Transfer File > Send Email
• Scheduled Automation: Data Extract > SQL Query > Transfer File > Send Email
• Triggered Automation: SQL Query > Data Extract > Transfer File > Send Email
• Scheduled Automation: SQL Query > Data Extract > Transfer File > Send Email

Northern Trail Outfitters (NTO) maintains a blog for key outdoor enthusiast influencers to use in sharing their experiences with NTO equipment and the outdoors. NTO also sends out a weekly email newsletter, and they want to include links to the latest blog entries as part of the newsletter.Which two solutions could pull in the RSS feed at the time of send?Choose 2 answers

• Dynamic Content
• AMPscript
• Personalization Strings
• External Content

A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in Sales Cloud. Other data, such as course catalog,student demographics, and alumni information, is stored in external systems.Which two actions should be consultant recommend? Choose 2 answers

• Use Synchronized Data Sources to obtain data from Sales Cloud.
• Create an Import Activity to import alumni data into Salesforce Report.
• Create list attribute to store student data from Sales Cloud.
• Use Data Designer to link student and alumni data to the contact record.

The Northern Trail Outfitters' (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send using the Send Preview functionality.Which three items does Preview and Test check for in an email message? Choose 3 answers

• Correct syntax is used on any AMPscript in the email's code.
• Personalization strings map to attributes or data extension fields.
• Grammar and spelling in the email text is correct.
• Each content block specified in a dynamic content rule exists.
• Words or phrases used may trigger spam filters.

A customer executes a large number of sends via Marketing Cloud Connect and is concerned about API Limits.What should the consultant suggest to minimise the impact of Marketing Cloud Connect on daily API limits? Choose 2

• Filter target audiences based on mapped profile attributes to reduce Bulk API calls
• Upgrade the Marketing Cloud Account to ConnectedApp Authentification
• Use Data Stream to sync object data into a Data Extension in the Marketing Cloud
• Share Sales Cloud user licenses across Marketing Cloud users

A bank wants to send out a series of emails to new customers that open a checking or savings account. The emails will be used to educate and inform customers regarding their current account and other bank offerings* Data for the campaign will be in two data extensions: Customer and New Accounts* The Customer data extension is currently used for multiple campaigns and is updated at 1:00 a.m.* The New Accounts data is encrypted and will be placed on the FTP at 10:00 p.m.Which automated workflow meets the customer's requirements?

• A scheduled automation that starts at 2:00 a.m. that executes Data Extract Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.
• A triggered automation that executes File Transfer Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.
• A scheduled automation that starts at 2:00 a.m. that executes File Transfer Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.
• A scheduled automation that starts at 12:00 a.m. and executes a File Transfer Activity, Import Activity, Query Activities, Wait Activity, and Send Email Activity.

Northern Trail Outfitters has recently configured MobileConnect and wants to perform single send-outs from within MobileConnect using data extensions that contain automatically refreshed segments.Which two fields would need to be added to enable these data extensions for sending? (Choose 2 answers)

• A field of Locale type containing the country code
• A field of Text type containing the country code plus mobile number
• A field of Locale type containing the locale code
• A field of Phone type containing the mobile number

Northern Trail Outfitters received an email about reaching API limits within Salesforce and they think this is caused by the integrated Marketing Cloud account.Which two types of API calls are counted against the rolling 24-hour limit?

• SOAP API Calls updating objects
• CreateSalesforceObject() AMPscript
• Login Calls
• Bulk API