Free Marketo Certified Expert Exam MCE Exam Practice Test

A marketer ran a program and did not assign a program status with success. The marketer now wants to run a program performance report to find the cost per success for the program.What will occur?

• The report will identify the first program status as a success and calculate based on that.
  
• The report will return a null value for cost per success.
  
• The report will identify the last program status as a success and calculate based on that.
  
• The report will return an error for cost per success.
  

A service level agreement (SLA) between sales and marketing requires that if sales marks a lead as Unqualified, an Unqualified Reason must be provided. The marketing team wants to nurture those leads.What should be added as a flow step in a Smart Campaign to accomplish this?

• Add to SFDC Campaign
  
• Add to Engagement Program
  
• Add to Nurture Stream
  
• Add to Trash
  

A colleague reviewed a Marketo program setup and noticed that one of the landing page URLs is not SEO-friendly and needs to be changed.How can the URL of the landing page be changed?

• URL Tools > Edit URL Settings
  
• Landing Page Editor > Change URL
  
• URL Builder > SEO URL
  
• Rename URL > SEO link
  

How is Marketo different from an email service provider (ESP)?

• Marketo can dedupe data and nurture leads; an ESP can host landing pages and provide email open rates.
  
• Marketo can score and nurture leads; an ESP can send multi-step campaigns and track open and click rates.
  
• Marketo can measure the impact of marketing initiatives on revenue; an ESP can track open and click rates.
  
• Marketo has the ability to send personalized emails and monitor website actions; an ESP can send email blasts and score leads.
  

Where is the setting to enable Progressive Profiling when designing a form found?

• Form Settings > Settings
  
• Admin functions
  
• Field Details
  
• Form Settings > Themes
  

Which two behaviors can be tracked with Munchkin code? (Choose two.)

• Web page visits
  
• Web page clicks
  
• Social media activity
  
• Web page bookmarks
  
• Average time spent on site
  

What is required if a marketing manager wants to send one email to two segments, but the header image will be different for each segment?

• System tokens
  
• Smart lists
  
• An approved snippet
  
• An approved segmentation
  

A marketing manager needs to create a program to use when gating content on the company website.Which two channel type combinations are appropriate for this activity? (Choose two.)

• An Engagement program with channel Content
  
• An Email program with channel Gated Content
  
• A Default program with channel Email
  
• A Default program with channel Gated Content
  
• A Default program with channel Web Form
  

A marketer wants to create custom unsubscribe footers for emails per geographic region and using snippets.What needs to be built before the snippets can be used?

• Email templates
  
• Tokens
  
• Segmentation
  
• Smart Lists
  

What is the purpose of a default value in a token?

• To display values like current Date/Time
  
• To show a value if a lead's referenced field is empty
  
• To refer to the name or description of a program
  
• To create custom variables at the Campaign Folder or Program level