Free Marketo Certified Expert Exam MCE Exam Practice Test

A marketing manager has just completed testing the content in an engagement program and is ready to begin sending emails.What is required to begin sending emails?

• Stream cadence must be set.
  
• Engagement score must be turned on.
  
• The engagement program stream must be activated.
  
• Archived content must be shown.
  

A marketer is building a Preference Center on a Marketo landing page and wants to provide a Department drop-down for those who select University as a company type.Which form property should be edited?

• Mask Input
  
• Visibility Rules
  
• Validation Message
  
• Field Type
  

A marketer's CRM requires that States be entered as a 2-digit abbreviation. The marketer wants to display full state names in the form picklists.How should this be done?

• Use Mark Input to display the abbreviation while storing the full state
  
• Store the full state in ''Stored Value'' and the abbreviation in ''Display Value'' on the form field settings
  
• Store the full state in ''Display Value'' and the abbreviation in ''Stored Value'' on the form field settings
  
• Use Mark Input to display the full state value while storing the abbreviation
  

On a People Performance report, how is timeframe restricted?

• Date of Activity
  
• Both a and c
  
• Sent Date
  
• Created Date
  

A marketing manager recently launched a landing page with the following URL: go.marketo.com/Pricing. The manager is keeping the page content the same, but wants to update the URL to go.marketo.com/Product-Costs.How should this update be done?

• Edit URL Settings
  
• Enable Personalized URLs
  
• Open URL Builder in Admin
  
• Generate a private preview URL
  

An organization has a lead scoring program that uses tokens. During an analysis of the scoring model, it is discovered that website activities are being scored far too high.Where can the scores be adjusted?

• Setup
  
• Email Script
  
• Smart List
  
• My Tokens
  

Which form option is needed to use advanced thank you pages?

• External URL
  
• Form defined
  
• None
  
• Another available landing page
  

Where can you manage program report subscriptions? (Choose two.)

• In the Subscriptions tab of the report in Marketing Activities
  
• In the Subscriptions tab in Marketing Activities
  
• In the Subscriptions tab in Analytics
  
• In the Subscriptions tab in Database
  

The email marketing manager receives an alert that a lead has unsubscribed. The marketing manager wants to reset the lead's score to 0.In which two ways can this be done? (Choose two.)

• Set up a list called ''reset leads score to 0'' and add the lead to that list.
  
• Do nothing because unsubscribing automatically resets the score to ''0''.
  
• Mark the lead as marketing suspended because that will automatically change the score to ''0''.
  
• Set up a batch smart campaign with a flow action step to change the score to ''0''.
  
• Change the score manually to 0 on the Lead Details page.
  

A marketer has a global form that is used on five white-paper landing pages.How can the marketer determine which leads filled out the form on a specific landing page?

• Create a Landing Page Performance Report
  
• Create a smart list using the filter ''Visited Web Page'' with the constraint of ''Form = True''
  
• Create a smart list using the filter ''Filled out form'' with the constraint of ''Web Page''
  
• Create a form submission list in the Design Studio