Free Link Your Salesforce Data using Marketing Cloud Connect Exam MCC-201 Exam Practice Test

As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.What is the recommended best practice for font usage in email?

• Use a web-safe font for text that closely matches the brand's custom font.
• Build an email as one image, with all text saved in the brand font.
• Edit an email's HTML to list the custom brand font in the style tag's font-family property.
• Build an email using multiple images, with all text saved in the brand font.

Which three statements about Send Log Data is correct?

• Uses Measures, filters and programs
• Accessed using query
• Can be viewed in standard report
• Can be stored for periods of time
• Added to a standard view

Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase the last six months. Customer are often opted-in to more than one messaging channel. NTO would like to be able to communicate the same message across all channels.Which flow would meet their needs?

• Query Activity > API Event > Automation Studio Activities
• Import Activity > Decision > Journey Activities
• Query Activity > Data Extension Entry Source > Journey Activates
• Salesforce Entry Event > Query Activity > Automation Studio Activities

A B2B customer notices they have a large number of subscribers marked as 'Held'. During troubleshooting, they realize these were soft bounces from overwhelming the email servers of many of the small companies with which they do business.What step(s) should the customer take to move those subscribers back to 'Active'?

• Extract subscribers who have a status of 'Held', then import subscribers as 'Active'.
• Use Contact Builder to mass update all 'Held' subscribers to 'Active' status.
• Subscribers with a status of 'Held' should be re-enabled by contacting support.
• Use a SQL query to change all subscribers with a status of 'Held' to 'Active' in All Subscribers.

A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution.Which feature should be utilised to make this happen?

• Publication Lists
• Subscriber Keys
• Profile Center
• Send Logging

A company collects subscriptions on its website. It does the following:* Compiles that subscription list in a database in the website Content Management System (CMS).* Posts this encrypted list to Marketing Cloud nightly at 11 p.m.* Uses Marketing Cloud as the database of record.* Sends up to five emails a week based on subscriber engagement with prior sends.Which automation sequence (excluding waits) should cover these requirements?

• File Transfer, Data Extract, Filters, Sends
• File Transfer, Query, Measures, Sends
• File Transfer, Import, Measures, Sends
• File Transfer, Import, Query, Sends

Which two statements are accurate regarding segmentation options in Marketing Cloud? Choose 2 answers

• A data extension can be updated using a query activity.
• A random data extension can be updated with a filter activity.
• A data filter can be automated with a filter activity.
• A filtered data extension can be populated with a filter activity.

Northern Trail Outfitters wants to include the body of marketing email replies captured by Reply Mail Management (RMM) within auto-forwarded messages to their Customer Success team.How could they accomplish this?

• Check the Include Replies as Attachments'' box in the RMM settings.
• Use RMM dynamic content blocks to render the email reply body.
• Query the RMM data view for the reply body and reference it from a data extension.
• Use RMM personalization strings to render the email reply body.

A customer has curated a list of known email addresses belonging to competitors. They want to ensure none of these competitors receive their emails.What should a consultant recommend'

• Create an auto-suppression list populated with subscriber keys.
• Populate a list using a query to exclude the subscriber key.
• Create an exclusion list with the known email addresses.
• Create an auto-suppression list populated with the known email addresses.

Northern Trail Outfitters (NTO) uses the SAP domain comms.nto.com and has just opened an office in Australia. They have created a business unit for their new office and want to use the domain comms.nto.com.au to send emails to their Australian customers.What would be required to enable sending emails from their new domain without impacting deliverability?

• An additional IP address
• An additional Sender Authentication Package
• An additional private domain
• Register the new domain in Setup > From Address Management