Free Microsoft Customer Data Platform Specialist Exam MB-260 Exam Practice Test

You are a Customer Data Platform Specialist. Your company's information technology team wants to use the out-of-the-box customer lifetime value (CLV) machine learning (ML) capabilities that come with audience insights, but the team has some concerns about the suitability of their data. You need to confirm if their research about data requirements is correct.Which two statements are correct about the data characteristic requirements for configuring the CLV ML model? Each correct answer presents part of the solution.NOTE: Each correct selection is worth one point.

• There should be at least two to three transactions per customer ID. preferably across multiple dates.
• There should be at least 100.000 unique customers to perform the CLV model.
• There should be preferably two to three years of transactional data to predict CLV for one year.
• The CLV model will not run if there is any missing data in the fields.

You are a Customer Data Platform Specialist. Your company implemented audience insights as their Customer Data Platform.While discussing the AI possibilities of audience insights with a campaign manager, you mention that the solution can suggest segments based on the activities of a profile. The campaign manager asks you to run a suggestion based on the sales order lines that are available in audience insights.Which three factors will affect the segment suggestions? Each correct answer presents part of the solution.NOTE: Each correct selection is worth one point.

• The specific activity relationship path(s).
• The number of days since the last order line
• The credit card or any specific attributes recorded at the order line
• The number of order lines
• The value of the order line

Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.You are a Customer Data Platform Specialist. Your company's information technology department (IT) has a CSV file stored on one of their Shared Documents folders within their SharePoint sites which they have ingested into audience insights. The file contains a row header with some special characters, columns of different types (quantities, prices, etc.), and some rows with a high proportion of nulls and missing primary keys. You have been asked to clean and transform the data in audience insights to be ready for unification.What should you do?Solution: Clean the data by removing any rows where the primary key is missing, delete any leading or trailing zeros on the primary key, and name the query. Click ''Next'' and your data is now ready for unification.Does this meet the goal?

• Yes
• No

You are a Customer Data Platform Specialist. You are reviewing the system status. You notice that an insights refresh process shows a ''skipped'' status.Which system process type should you review to find the step that is blocking the insights refresh from starting?

• Segments
• Search
• Enrichments
• Activities

You are a Customer Data Platform Specialist. You created several customer segments. You want to identify differences between the segments that you created.Which two statements are correct about using segment differentiations? Each correct answer presents part of the solution.NOTE: Each correct selection is worth one point.

• The higher the difference score, the more the attributes differ between the two segments.
• You can compare a segment with the rest of your unified profiles or with another segment.
• You can only compare one segment with another segment.
• The lower the difference score, the more the attributes differ between the two segments.

You are a Customer Data Platform Specialist.One of the marketing users asked you to create two lists:All customers that live in Paris, FranceAll customers that have made more than ten online purchasesYou decide to create these lists as quick segments.Which two options should you use as the base in quick segments to create the required insights? Each correct answer presents part of the solution.NOTE: Each correct selection is worth one point.

• Measures
• Enrichments
• Intelligence
• Profiles
• Data entities

You are a Customer Data Platform Specialist. You need to create an additional audience insights environment based on the existing configuration in the development environment.Which two statements are correct when creating an additional environment with limited amount of required configuration? Each correct answer presents part of the solution.NOTE: Each correct selection is worth one point.

• In Type select Trial, Region, and click next to connect to the Azure Data Lake Storage Account.
• In the Create New Environment dialog window, enter *UAT1' name. Check Copy from exiting environment and select 'Dev from the option set.
• In the Create New Environment dialog window, enter *UATT name. Check Copy from exiting environment, and select DEV1 from the list.
• In Type select Sandbox, Region, and click next to connect to the Azure Data Lake Storage Account.

You are a Customer Data Platform Specialist. You completed all the steps in the match phase of the data unification process in the audience insights. You need to review and validate your match results.Which three metrics are available for you to validate the results? Each correct answer presents a complete solution.NOTE: Each correct selection is worth one point.

• Unique matched records
• Matched records only
• Matched and non-matched records
• Unique source records
• All source records

You are a Customer Data Platform Specialist. Dynamics 365 Customer Insights (CI) users have complained that they are not able to quickly find customers using main demographic data points. You must ensure users are able to search customers using any of the available fields.Which two statements define the actions that should be completed to satisfy this requirement? Each option represents a partial solution.NOTE: Each correct selection is worth one point.

• Validate you have access to edit the Search and index pages in audience insights.
• On the Search and filter index pane, add Last Name, Full Name, Email. Cell Phone. Street Address, and DOB fields to Index. Click Save and Run.
• You must run Merge in order to view the newly added fields on the customer profile.
• On the Search and filter index pane. Add Last Name, FullName, Email, Home Phone. DOB fields to Index. Click Save and Run.

Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.You are a Customer Data Platform Specialist. Your company's information technology department already ingested a CSV file with column names in the first row into audience insights. You are asked to clean and transform the data to get it ready for unification.What can you do to satisfy the requirements?Solution: Clean the data by removing any rows with nulls and deleting any leading zeros on the primary key. Click ''Next'' and your data is now ready for unification.Does this meet the goal?

• Yes
• No