Free Marketing Cloud Personalization Accredited Professional Exam Marketing-Cloud-Personalization Exam Practice Test

What is the maximum number of user attributes you can setup per dataset?

• 100
• 50
• 250
• 500

What is the unified customer profile?

• A view of each visitor, customer, and user based on their behaviour on your website, with marketing emails or, with any integrated channel
• A offline report of every visitor, customer, and user based on their interaction with your website, web application, mobile store, call center, and email received from your company
• A unified view of all customer activity across, websites, web applications, mobile store, call center
• A profile view for administrators to see activity across all of the customer touch points

How many days after the date of upload will files be deleted from the SFTP?

• 180 days
• 30 days
• 60 days
• 90 days

What would a marketer include in a recipe if they want the visitor affinity score when showing recommendations?

• Exclusion
• Ingredients
• Booster
• Variation

Which scenario is a valid interaction studio use case?

• Recommendations in email which are personalised at send time
• Behavioural targeting with 3rd party audience data
• Recommendations in email which are personalized at open time
• Machine learning driven insights within a customer database

What are three features of the WebSDK when deployed on a website?

• Configure filters and goals
• Rendering campaign for personalisation
• Identity and cookie management
• Sitemapping for data collection
• Loading data from ETL feeds

Which data feed integrates external system data into a user’s profile levargaing identity attributes?

• Identity feed
• Catalog Feed
• Interaction feed
• User Feed

A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the ….. After viewing the homepage?

What are the components of an interaction studio web campaign? [check]

• Email capture, homepage, and product requisite
• Experience, template, and content Zone
• Configured recipe, visitor profile, and content window
• Affinity, infobard and attribution window

A customer receives emails from her favorite brand that are not personalized to her interest. What Marketing Cloud Personalization feature will help improve this customer's experience?

• Rule-based targeting
• Open time email
• Surveys
• A/B testing