Free Marketing Cloud Personalization Accredited Professional Exam Marketing-Cloud-Personalization Exam Practice Test

How does Guardian determine the expected range for a given metric?

• Guardian uses continuous machine learning to set predict the expected range
• Guardian comes with pre-built ranges for each metric, which cannot be configured
• Guardian uses upper and lower bounds set by the user for each metric.
• Guardian queries the Data warehouse to establish logical the expected ranges

What is the interaction studio terminology for the collection of products and content as well as related categories and tags - such as brand, gender, style, keyword and author?

• Dimensions
• Channel
• Directory
• Catalog

What are the components of an interaction studio web campaign? [check]

• Email capture, homepage, and product requisite
• Experience, template, and content Zone
• Configured recipe, visitor profile, and content window
• Affinity, infobard and attribution window

Which two components does a user need to configure in Marketing Cloud Personalization to display Einstein product recommendations via the Marketing Cloud Personalization Connector for Sales and Service Cloud?

• Catalog Items
• Promotions
• Einstein Recipes
• Einstein Decisions

Event API requests are made using what two content types (select 2)?

• CSV
• XML
• Form URL encoded
• JSON

Which entry source event type needs to be configured for a journey to be used in the segment join to journey builder feature?

• Audience
• Salesforce data
• API
• Date based

In which two locations in the pageType definition can a developer pass in attributes?

• Listeners
• cashdom
• Ismatch
• onActionEvent

What three components are defined by the developer in the Sitemap?

• Page Types
• Events
• Promotions
• Campaigns
• Content Zones

A business user wants to test the effectiveness of two CTA options, which testing option should the select?

• Rule Based Testing
• Variation Testing
• A/B Testing
• Time Based Testing

What ingredient could a marketer use as a backup in the event that the recipe serves too few or no items?

• Co-Buy
• Co-Browse
• Trending
• SmartBundle