Free Salesforce Marketing-Cloud-Email-Specialist Marketing Cloud Email Specialist Marketing-Cloud-Email-Specialist Exam Practice Test

Northern Trail Outfitters receive nightly files from its data warehouse to maintain opt-out compliance across multiple marketing platform these files contain only the previous day’s opt-out updates. If a run fails, it must be manually rerun to maintain compliance. How should the notification be received if the data import is unsuccessful?

• Automation Notification Settings
• Import Activity Notification Settings
• Configured Alert Manger Settings

A marketer needs a quick count of record in a data extension with ‘Djibouti’ as they value for Country. What should they use to determine the number of matching records in the least amount of steps?

• Filtered data extension
• SQL Query
• Data Filter

A digital marketing internal Northern Trail Outfitters (NTO) has been asked to quickly provide the delivery rate of the most recent email sent from the NTO business unit. Where should the Internal look to find this Information?

• Automation Studio > Activities
• Content Builder > Recent Sends
• Email Studio > Overview

A marketing manager notices emails clustered with images that are inconsistent with branding guidelines. Which step should they take to restrict the types of content within content slot?

• Under user permissions, select limited template access.
• Configure Content Blocks to only be usable within approved templates.
• Configure restrictions within a Content Area for approval block types

The marketing team at Northern Trail Outfitters observed a bounce rate of 23% for their last email send. Which best practice should they follow to uphold their sender reputation?

• Continue monitoring the bounce rate for changes.
• Remove the bounced addresses before the next send.
• Nothing — bounce rates up to 30% are acceptable.

Northern Trail Outfitters (NTO) wants to add automation to its email marketing. Which automation should NTO create as a good first step?

• An automation that deletes old data extensions, emails, and reports
• An automation that contains several recurring emails and decisioning points
• An automation that Imports subscriber data regularly and updates key data extensions

Northern Trail Outfitters (NTO) wants to test Einstein Recommendations against the company's static product recommendations in a product return confirmation email. Next, NTO needs to evaluate the results and choose the winning option for future confirmations. Which journey type is best suited to run this test?

• Single Send
• Multi-Step
• Transactional Send

A marketing specialist at Northern Trail Outfitters wants to automate sending the weekly newsletter to subscribers. The audience is located in one data extension, but they also want to send to a partner seed list. Which tool method should the specialist use?

• Multi-Step Journey
• User Initiated Send
• Automation Studio Email Activity

Northern Trail Outfitters is redesigning its brand guidelines and wants to ensure its emails are accessible. Which best practice should the email designer follow to meet accessibility standards?

• Minimize whitespace
• Build image-based emails.
• Use contrasting colors

Northern trail Outfitters is hiring a third-party vendor to host a web page tied to a promotional sweepstake. The marketing manager would like an email sent from journey as soon as the subscriber submits the form. What should be used to enter this subscriber into a journey?

• API Event Entry Source
• CloudPages Entry Source
• Contact Event Entry Source