Free Salesforce Marketing-Cloud-Email-Specialist Marketing Cloud Email Specialist Marketing-Cloud-Email-Specialist Exam Practice Test

A marketer typically sends to a filtered data extension that contains their primary audience. They need to target only a portion of this population for an upcoming send. What should they do to further segment their audience?

• Copy the filtered data extension and add additional filter criteria.
• Use the Split option to temporarily add additional filter criteria.
• Copy the data filter and build a new data extension with additional filter criteria.

Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors. Which automation activity and configuration setting should be used to import decrypted information to a data extension?

• Manager Files in File Transfer.
• Specify character encoding in import file.
• Configure Field-Level Encryption in import file.

Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension. What should a marketer do to ensure the Email Address field values are unique?

• Mark the field as the Primary Key.
• Mark the data extension as Sendable.
• Use Email Address as Subscriber Key.

The marketing team has been troubleshooting why an email was not sent to 10% of the audience within the data extension. When they review the tracking for the job ID, they see 0 subscribers were held or unsubscribed. Which additional issues should they consider?

• DoNotTtad preferences
• Bounced contacts from previous sends
• Suppressed contacts from contact deletion

Northern Trail Outfitters sends out 50, 000 emails on a Friday. On Monday morning, the marketing team has to go through out-of –office messages and unsubscribe messages to find customer responses to the email. Which feature should help the team?

• Reply Mail Management
• Publication Lists
• Parameter Management

Northern trail Outfitters is hiring a third-party vendor to host a web page tied to a promotional sweepstake. The marketing manager would like an email sent from journey as soon as the subscriber submits the form. What should be used to enter this subscriber into a journey?

• API Event Entry Source
• CloudPages Entry Source
• Contact Event Entry Source

Northern Trail Outfitter (NTO) is warning up a new IP address primarily for a new product line. Initially, NTO wants to move some of its lower-volume transactional sends onto this new IP. Where should NTO update the IP configured for these sends?

• From Address Management
• Delivery Profile
• Sender Profile

An email marketer is creating an email to promote the new Northern trail Outfitters mobile app. Which text should be used for the call-to-action button to drive the most engagement?

• Download now
• Download out new mobile app here
• Out new mobile app

A marketer has built an automation using Automation Studio to send data from a data extension to the SFTP as a .csv file. The automation includes a data extract and completes successfully, but the file is still not showing up on the SFTP. Which activity is missing?

• Fire Event
• Import File
• File Transfer

A marketer has built a journey that they want to run multiple times a day after new data is compiled. The data is NOT in an attribute group in Contact Builder. What should the marketer do in order to accomplish this?

• Select the Recurring schedule type for the entry source in Journey Builder.
• Schedule and activate Triggered Sends for the messages in the journey.
• Select an automation to populate the Entry Source Data Extension.