Free Salesforce Certified Marketing Cloud Consultant Exam (WI23) Exam Marketing-Cloud-Consultant Exam Practice Test

Northern Trail Outfitters sends a monthly loyalty balance email to inform members of their current points balance. Emails are segmented based on loyalty status, and no segment should contain more than 2500 contacts for any send.What should be used to prevent emails from being sent if they exceed 2500 contacts7

• Verification Activity
• Script Activity
• Query Activity
• Stop Activity

A customer wants to create a mobile app that requires users to log in or register before accessing their data. Their source of truth Is Sales Cloud which Is connected to Marketing Cloud. Users who log In with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.What consideration should a consultant provide to the customer?

• User device data is unavailable in Contact Builder for up to 48 hours.
• All mobile app users will create additional Contacts in Marketing Cloud.
• Existing users will create additional Contacts in Marketing Cloud.
• Newly registered users will create additional Contacts in Marketing Cloud.

A customer's web developer team is creating a form that will leverage a Marketing Cloud REST API endpoint to upsert rows into a data extension.How should the consultant create an installed package in Marketing Cloud to facilitate this functionality?

• Enable the package for all business units in the Marketing Cloud account.
• Create a separate installed package for each individual web form.
• Instruct the web team to store the client ID and secret in the client-side code.
• Ensure the package scope includes Read and Write permissions for data extensions.

Northern Trail Outfitters wants to monitor available coupon codes and sends a notification to their email specialist instructing them to request more codes for importing if the available coupon count falls below 500 available codes.Which two activities would be automation?Choose 2 answers

• Import Activity
• Verification Activity
• Data Extract Activity
• Filter Activity

After implement Marketing Cloud Connect, the customer notices tracking details from Email Studio initiated sends are not being sent back to Sales Cloud.Which configuration in Marketing Cloud should the customer verify?

• Report is saved Standard Salesforce folder.
• Required profile attributes are property mapped.
• Sendable data extension is saved in the Salesforce Data Extension folder.
• Email Address column is included in the report used for sending

Northern Trail Outfitters wants to include the body of marketing email replies captured by Reply Mail Management (RMM) within auto-forwarded messages to their Customer Success team.How could they accomplish this?

• Check the Include Replies as Attachments'' box in the RMM settings.
• Use RMM dynamic content blocks to render the email reply body.
• Query the RMM data view for the reply body and reference it from a data extension.
• Use RMM personalization strings to render the email reply body.

Northern Trail Outfitters received an email about reaching API limits within Salesforce and they think this is caused by the integrated Marketing Cloud account.Which two types of API calls are counted against the rolling 24-hour limit?

• SOAP API Calls updating objects
• CreateSalesforceObject() AMPscript
• Login Calls
• Bulk API

A customer is connecting Sales Cloud with Marketing Cloud. The connection was successful, however, the team is unable to view or sync Sales Cloud objects in Contact Builder.How should a consultant begin troubleshooting the connection?

• Create and send an email in Email Studio to test the connection and validate tracking.
• Validate Marketing Cloud and Sales Cloud users have access to the business unit.
• Create new Marketing Cloud and Sales Cloud users and perform a new installation.
• Validate Marketing Cloud and Sales Cloud permissions for the connecting users.

Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer databaseWhat should they implement?

• All Subscribers, since these are synchronized in real time
• Import from Salesforce Report in Automation Studio
• Event Data from the Entry Event in Journey Builder
• Synchronized Data Extensions with a filter

Northern Trail Outfitters wants to send special discount offer to engaged customers on their email list.What should be resolved prior to generating the audience?

• What the offer will be
• When to send the email
• Who the offer come from
• How to determine engagement