Free Salesforce Certified Marketing Cloud Consultant Exam (WI23) Exam Marketing-Cloud-Consultant Exam Practice Test

A customer has been having problems with SMS responses getting the default keyword response rather than the appropriate next keyword response.What are two potential reasons for this unexpected response?

• Response are not sent with the Conversation Window.
• Responses are not sent within 24 hours of the outbound message.
• Next keyword was not specified on the outbound message.
• Response contained ''stop'' in the message content.

Northern Trail Outfitters wants to monitor available coupon codes and sends a notification to their email specialist instructing them to request more codes for importing if the available coupon count falls below 500 available codes.Which two activities would be automation?Choose 2 answers

• Import Activity
• Verification Activity
• Data Extract Activity
• Filter Activity

Northern Trail Outfitters (NTO) wants to implement an abandon cart journey. The data for the journey exists in three separate data extensions (DE).* The first DE is populated by web analytics data, and does not contain a Subscriber Key or Email Address value.* A Customer Reference DE is updated daily and holds subscriber information.* The third DE is populated by a file sent to the SFTP after five days If the customer has not purchased the abandoned items.* The third DE will be used in the journey for a decision split, and it does not contain a Subscriber Key or Email Address.* If the web analytics file is empty, NTO does not want the automation to finish running.Which order of activities should be used to fulfill this requirement?

• Scheduled Automation > Import File Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two
• File Drop Automation > Import File Activity > Verification Activity > Query Activity for file one > Query Activity for file two > Data Extension Entry
• File Drop Automation > Verification Activity > Query Activity for file one > Data Extension Entry > Query Activity for file two
• Scheduled Automation > Import File Activity > Verification Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two

Northern Trail Outfitters upgraded their Marketing Cloud account which now includes a Sender Authentication Package (SAP), They send regularly 300,000What should they be aware of with respect to sender reputation?

• They should have one dedicated IP address for every 100,000 messages send per month.
• They should have a shared IP since their volume is under 500,000 messages per month.
• They should have one SAP for transactional sends and another for commercial sends.
• They should send at least 250,000 messages per month to maintain their sender reputation.

A customer wants to integrate a new dataset with pre-existing contacts. This data will be updated via separate data feeds from the main contact information.What data model configuration should be recommended

• Create additional attribute fields in the main contact data extension.
• A Create a new data extension and link it to the other data extension
• Create new Salesforce data and link it to the other data extensions.
• Create a new data extension and link it as a new population.

Northern Trail Outfitters (NTO) is launching a new campaign that will collect subscriber information to better target and segment its marketing communciations. NTO wants to target users of its app and social platforms who have not engaged with previous emails in the campaign. If the subscriber opens or clicks after three messages, they will be removed from the campaign.Which solution should the consultant implement?

• A File Drop Automation with User-Initiated Send Definitions
• User-Initiated Send Definitions with Filtered Data Extensions
• A Multi-Step Automation with User-Initiated Send Definitions
• A Multi-Step journey with Data Extension/Automation entry source

Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.Which process should the consultant utilize for a reliable send method?

• Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow
• Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send
• Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event
• Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow

Northern Trail Outfitters is migrating from a legacy emailing tool to Marketing Cloud. As part of the migration, they have to go through a security review. Their data privacy team has made it clear that the data in the sandbox should never be mixed with data In production during testing cycles.What recommendation would a consultant provide on the architecture to fulfill this requirement?

• Implement two separate Marketing Cloud instances.
• Ensure test sends are done from data extensions with attribute 'Is Testing1.
• Create one or more additional business units for testing.
• Use Subscriber Filter per business unit to filter production from test data.

Northern Trail Outfitters (NTO) is saving each Email Address in its SendLog which is quickly increasing in size. NTO's marketers want to pull data from the SendLog for troubleshooting based on email address when a subscriber either does not receive an email or receives the wrong email.Which design should the consultant recommend to perform their analysis?

• Set up and pull data from a SendLog Archive Data Extension.
• Filter data using a Filter Activity on SendLog Data Extension.
• Set up and pull data from _Sent and .Subscriber Data Views.
• Set up and pull data from Tracking Extracts in Automation Studio.

Northern Trail Outfitters is looking to personalize their SMS Messages.Which data source is supported to personalize messages?

• Population in Contact Builder
• MobileConnect Demographics
• Data Designer Attribute Group
• Profile Attributes.