Free Salesforce Marketing Cloud Advanced Cross Channel Marketing-Cloud-Advanced-Cross-Channel Exam Practice Test

How often are the Einstein Engagement Scoring scores updated for Email?

• Daily
• Hourly
• Weekly
• Monthly

Where can you see ad details for facebook ad campaign. Both advertising campaigns and journey builder)

• Journey builder
• On the facebook ad channel

How does Interaction Studio unify anonymous and known identities?

• Interaction Studio uses probabilistic matching to determine if two or more profiles represent the same identity
• Interaction Studio monitors identifying information, then uses deterministic matching to determine if two or more profiles represent the same identity.
• Interaction Studio synchronizes anonymous and known profiles once a day based on online traffic and data from ofline sources
• Interaction Studio uses third party software to match anonymous and known identities

What user permission is required to configure SSO in social studio.

• Super user
• full user
• custom user
• limited user

Benefit of IS(advanced real-time personalization across various channel, unified customer profile) ----

• Understand, decide act
• Listen, Understand , Act

How often are the Einstein Engagement Scoring models updated?

• Monthly
• Hourly
• Daily
• Weekly

A deployment specialist sends an Inbox message to your customer audience "Loyalty Program". The next week, they send a message to the same audience using the Replace Inbox feature, but now that audience has some members that no longer exist. What is the expected outcome?

• The new message replaces the first message, and for users who no longer exist in the audience, the first message is deleted from the user's inbox
• The new message replaces the first message for every user who received the first message, regardless if they still exist in the audience or not
• The new message replaces the first message only for users who no longer exist in the audience
• All users receive the new message, but only if they're read the first message

What three statements are true regao1kr«c; Einstein Engagement Frequency (EEF)? Choose 3 answers

• EEF analyzes 360 days of historical data to determine the right frequency of communication.
• EEF frequency analyzes 180 days of historical data to determine the right frequency of communication.
• EEF helps marketers determine the data number of emails to send to individual subscribers of an organization, reducing the unsubscribes that result from email fatigue.
• EEF uses only commercial send data. Transactional sends are not considered in modeling.
• Salesforce trains each customer's model using only that customer's data.

How are profiles merged In IS:

• Once a day
• Probabilistic matching
• Deterministic matching on matched identities

What is prerequisite for email/web recommendations: select 2

• collect tracking code
• catalog