Free Salesforce Marketing Cloud Advanced Cross Channel Marketing-Cloud-Advanced-Cross-Channel Exam Practice Test

How does Interaction Studio unify anonymous and known identities?

• Interaction Studio uses probabilistic matching to determine if two or more profiles represent the same identity
• Interaction Studio monitors identifying information, then uses deterministic matching to determine if two or more profiles represent the same identity.
• Interaction Studio synchronizes anonymous and known profiles once a day based on online traffic and data from ofline sources
• Interaction Studio uses third party software to match anonymous and known identities

Can Social Studio's Sentiment Model be customized? 01m 05s

• No, this is a managed service provided by only by Salesforce.
• Yes, after you have loaded your Twitter certification number.
• No, the sentiment is driven by Einstein calculations.
• Yes, customization options are available in Admin

What three reasons explain why an SMS message may fail to reach a mobile device?

• The mobile device is powered off
• The number used to send the SMS was a landline
• The user is out of range of cellular networks
• The user is currently on a call.
• The mobile device has a low battery.

Which three features are supported in MC Advertising Studio?

• LinkedIn company matching
• Tiktok user matching
• Myspace user matching
• Facebook advanced match
• Linkedin user matching

Which three statements are true of Einstein Messaging insights (EMI)?Choose 3 answers

• EMI detects how quickly the message was read
• EMI monitors the Open Rate, Click Rate, and Unsubscribe Rates of your email sends
• EMI detects anomalies and unexpectedly low or high values and generates insights
• EMI analyzes both batch and journey builder sends
• EMI pre-determines the percentage of subscribers that will unsubscribe

How often is the model refreshed for Einstein engagement frequency(uses 2Sday& data)-weekly

• hourly
• daily
• monthly
• Biweekly

Events and journeys have a close relationship. When a contact takes action with a marketing message or system, Marketing Cloud creates an event instance with associated properties. Which are three methods in which Entry Events initiate journeys in Journey Builder?

• Contact actions in response to marketing messages
• Changes to a contact's attributes
• Data retention policies
• Status change through contact deletion operation
• Data-modifications to a contact's profile information

What is true for behavioral triggers. Multiple select.

• they cannot be modified
• need collect tracking code
• need catalog data

Which three are fields in the Mobileconnect Demographics table? Choose 3 answers

• Region
• Channel
• Email
• City
• Last Name

What does Einstein copy Insight take into account, Select 3(arul’s answer a,b,c)

• Frequently used phrases in subject line
• spelling and punctuation errors
• emotional tone of subject line
• engagement data