Free Marketing-Cloud-Administrator Exam Marketing-Cloud-Administrator Exam Practice Test

Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.Which feature would NTO enable to assist in reducing threats from malicious API attacks?

• IP Whitelisting
• Field Level Encryption
• Advanced Audit Trail
• Single Sign on Authentication

Northern Trail Outfitters (NTO) purchased one Sender Authentication Package (SAP) to ensure their branding is on every marketing communication.What would be achieved with SAP?

• Image URLS are wrapped with the appropriate brand URL
• The out-of-the-box profile center will display NTO branding
• A different click domain can be used for each brand
• A Dedicated IP is automatically warmed up

Analyst of The Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:* Number of Sends* Delivery Rate* Overall Bounce Rate* Block Bounce Rate* Open Rate* Click Rate* Complaint Rate* Unsubscribe RateWhich email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?

• Campaign Email Tracking Report
• Email Performance Over Time Report
• Email Send Report
• Account Send Summary Report

Northern Trail Outfitters (NTO) has expanded its marketing efforts globally and wants to implement a dedicated Sender Authentication Package. They plan to share it across each of their Marketing Cloud accountsWhich two considerations would help NTO determine if a Dedicated IP is the right choice?Choose 2 answers

• All of NTO's accounts should be on the same stack
• Send volume is large enough to maintain a positive or neutral reputation
• Length of time needed to pause sending is greater than one month
• Pre-warmed IP address can be purchased from Salesforce

Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units.What two roles, custom or standard, could be assigned to this user to meet the requirement?Choose 2 answers

• Marketing Cloud Channel Manager
• Marketing Cloud Email Marketing Manager
• Marketing Cloud Regional or Local Administrator
• Marketing Cloud Administrator

Northern Trail Outfitters has Marketing Cloud users who need data extension View and Update permissions for campaigns related to B3C sales, out not any permissions for campaigns related to B2B sales.How should they accomplish this?

• Create separate folders and add permissions
• Create a shared data extension
• Update data extension object level permissions
• Create a new business unit

A Marketing Cloud admin notices out of the last several sends, Send log data for a recentHow could the admin ensure send data is recorded?

• Send logging is enabled for the send
• Correct Send Log template is selected
• Send Logging is available for A/B tests
• Data retention settings is specified

A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension. Separated into two different data extensions.Which workflow should meet these requirements?

• Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
• Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
• File Drop Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
• File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1

A restaurant supply company captures email subscribers and leads through trade shows. They hold a giveaway at each trade show to entice booth visitors to leave their contact information. In the past, they have used a fishbowl to capture business cards, but need to update this to an online sweepstakes entry vehicle displayed on a mounted tablet.Individuals should only be allowed to enter once, and the winner will be selected randomly.All entrants receive a follow-up email after the trade show asking them to confirm their opt-in for a monthly newsletter.Which two components are appropriate for this solution?Choose 2 answers

• Microsite with Web Collect to store entrants on a data extension.
• Microsite with Smart Capture to store entrants on a data extension.
• Send Email Activity with a link to a subscription center.
• Data Extension with double opt-in status defined.

A customer frequently holds seminars and other events to interface with their customers. They plan to do the following:- Use SmartCapture forms to write data into event registration data extensions.- Cross-reference the records in each registration data extension with corresponding invitation email sends.- Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration.Which skill is needed to build an efficient solution?

• AMPscript
• SQL
• HTML
• CSS