Free Marketing-Cloud-Administrator Exam Marketing-Cloud-Administrator Exam Practice Test

Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.Which feature would NTO enable to assist in reducing threats from malicious API attacks?

• IP Whitelisting
• Field Level Encryption
• Advanced Audit Trail
• Single Sign on Authentication

Northern Trail Outfitters (NTO) has a franchise model which allows locally-owned stores to operate under the corporate umbrella. They are required by corporate policy to email each franchisee a monthly statement, but the statement cannot be publicly accessibleWhich Marketing Cloud product should NTO purchase as a solution?

• Email Rachments
• Distributed Sending
• Content Syndication
• Analytics Builder

A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio.Which solution should the admin suggest?

• AMPscript for Marketing Cloud
• Parameter Manager
• Google Analytics 360
• Marketing Cloud Connect

Northern Trail Outfitters wants a data model in Marketing Cloud which will prevent them from duplicating, or even triplicating, records.How should the unique identifier of the data model be setup if the MobilePush and Email channels are used within the same account?

• Use the auto-generated keys supplied by Marketing Cloud at time of record creation for each channel used.
• Use a third-party system to identify and delete duplicate Contact Keys.
• Strategically control the Contact Key values and tie records together across channels using this key.
• Strategically control the Contact Key values in Email, but let Marketing Cloud automatically tie records as needed from MobilePush.

Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.What is the best way to facilitate this within Contact Builder?

• Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.
• Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.
• Create three distinct Attribute Groups that link each data extension directly to Contacts.
• Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.

NTO has been noting reduced deliverability when they do large sends.Which part of deliverability is tied to hitting Spam Traps during a send?

• List Hygiene
• Authentication
• Content
• Engagement

A Marketing Cloud Admin has noticed a File Drop Automation has been failing onthe import File activity. The automation is configured with a filename pattern, so thefilename is expected to begin with customer_import_. The import is configured to lookfor a file named customer_import_%%Year%%%%Month%%%%Day%%.csv,however, the admin notices the filenames include seconds and milliseconds.How should the admin fix the issue?

• Use the exact filename used for the trigger in the import File Activity
• Make sure the file is placed on the correct subfolder within the SFTP
• Make sure the filename has a date stamp to avoid duplication
• Use %%FILENAME_FROM_TRIGGER%% in the import File Activity

Northern Trail Outfitters is migrating from a small, in-house email solution to Marketing Cloud.What should the Marketing Cloud admin consider when sending from the new IP Address?

• The IP address is on reserve, is already in use, and has an email sending history.
• Building desirable sending history and data will be variable based on list size and engagement.
• Sending in large volumes will alert ISPs the new IP Address is now in use.
• Migration of larger marketing campaigns is necessary prior to bringing on smaller, triggered campaigns.

A Marketing Cloud admin has been asked to get the last 30 days of Bounce data from their account.What should the admin use to get granular bounce data in bulk in a pre-defined format?

• CSV download of bounce data in My Tracking
• Automation Studio Tracking Extract
• Automation Studio Query Activity
• Discover Deliverability Complaint Rate Report

During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:* Customer data will be fully refreshed every night via Import activity from the customer's data warehouse.* Contact records will be augmented by relational data tables via Contact Builder.* The customer data file will contain 5M records with 40+ attributes.* One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails.* A customer ID will be used as the unique identifier for each contact.Which statement differentiates the use of data extensions over lists?

• Data extensions allow for add/update Import activity.
• Data extensions can store HTML code as an attribute.
• Data extensions support Customer ID to be used as Subscriber Key.
• Data extensions are necessary for Contact Builder