Free Salesforce Certified Marketing Cloud Account Engagement Specialist Exam Marketing-Cloud-Account-Engagement-Specialist Exam Practice Test

Why should you set a form to Always Display?

• To always show the form when someone returns to the page.
• To get a higher form conversion rate
• To prevent spammers from filling out the form
• To ensure the prospect gets scored and graded.

A client submits their Marketing Cloud Account Engagement form to test the form's completion actions. After they submit the form, none of the completion actions are applied to their prospect record. What explanation do you give as to why the actions did not occur?

• The client has a visitor filter set up to filter activities from their IP address. Completion actions do not occur on filtered visitors.
• The 'email' form field was set up to exclude free email addresses, so even though they submitted the form successfully, the Gmail address they used prevented the completion actions from running.
• The client did not un-pause the completion actions.
• Kiosk mode was enabled on the form, so completion actions did not run.

What aspect of a Prospect record represents their overall level of interest?

• Grade
• Score
• Profile
• Account

The drip program "New Client Onboarding" is set to "Only send emails during business hours (10am - 4pm M-F)." The drip logic is outlined below:Start Step 1: Send email "Welcome."Step 2: Pause 3 days.Step 3: Send email "Getting Started."Step 4: Pause 7 days.Step 5: Send email "Tech Setup."Step 6: Pause 7 days.Step 7: Send email "Complete Configuration." EndIf a prospect starts the drip program on Wednesday, when will the email in Step 3: Send email "Getting Started" be received by the prospect?

• The prospect will receive the email Monday.
• The prospect will receive the email Friday.
• The prospect will receive the email Tuesday.
• The prospect will receive the email Saturday.

How can you send an automated email to a prospect after they fill out a form?

• Using an Automation Rule
• Using a Completion Action
• None of the above
• Using a Segmentation Rule

If a prospect clicks on a custom redirect after filling out a form, will the prospect's assigned Marketing Cloud Account Engagement campaign change?

• Yes, but only if the Marketing Cloud Account Engagement completion action for the custom redirect is set to change the campaign.
• No, a Marketing Cloud Account Engagement campaign will always stay the same since it's a first touchpoint.
• Yes, the Marketing Cloud Account Engagement campaign will change based on the page the custom redirect links to.
• No, it's not possible to change a Marketing Cloud Account Engagement campaign by clicking on a custom redirect.

Which landing page report metric represents the number of individual prospects who submitted the landing page at least once?

• Total submissions
• Unique submissions
• Conversions
• unique clicks

What must be true for a Salesforce Opportunity to sync to Marketing Cloud Account Engagement?

• The Opportunity must have a Contact Role that is syncing to a prospect in Marketing Cloud Account Engagement.
• The Opportunity must have the "Marketing Cloud Account Engagement" record type.
• The Opportunity must be created by a Sales user who is also a user in Marketing Cloud Account Engagement.
• The Opportunity must be sourced by Marketing Cloud Account Engagement marketing activities.

You want to get some insight into a prospects score at each stage in their lifecycle. What Marketing Cloud Account Engagement report can you use?

• Form report
• Conversions report
• List email report
• Prospect lifecycle report

How can a marketer avoid emailing prospects more than once in a ten day span?

• Use an automation rule to create a frequency suppression list.
• Use the global account setting to suppress frequently emailed prospects.
• Use a segmentation rule to create a frequency suppression list.
• Use a dynamic list to create a frequency suppression list.