Free Salesforce Certified Marketing Cloud Account Engagement Specialist Exam Marketing-Cloud-Account-Engagement-Specialist Exam Practice Test

An engagement studio program is created with an Email Send action step immediately followed by an Email Open trigger step with a 3 day wait. A prospect is sent the email and progresses to the Email Open trigger. On day 2, the prospect opens the email.How would the prospect progress through the trigger step?

• The prospect will immediately progress down the "Yes" path since the email was opened.
• The prospect will progress down the 'Yes' path after waiting 1 more day since the email was opened.
• The prospect will progress down the 'No' path after waiting l day since the email open did not occur on day 3.
• The prospect will immediately progress down the No' path since the email open did not occur on day 3.

What are the benefits of warming up an IP address?

• Increase Deliverability
• Avoid IP Blacklisting
• IPs don't work well when cold
• Build up email reputation

What should you do when multiple users are editing an email template at the same time?

• Multiple users cannot edit the same email template at the same time
• Always click Save and Exit or Save Draft and Exit to commit your changes and close your session before ' someone else edits it
• Update the same draft at the same time since the system will recognize updates made by both users
• Create two different drafts and merge them through the Email flow process to bring updates from both drafts into one

How can you set a prospect's first touch campaign?

• Using automation rules.
• Using completion actions
• None of the above
• Using segmentation rules.

A Prospect is a Visitor who has submitted an email address through a form or landing page on your site.

• True
• False

LenoxSoft wants to provide a list of their products on their "Contact Us" form and ask prospects to select only one product they are most interested in.Which field type should they leverage?

• Multi-Select
• Checkbox
• Dropdown
• TextArea

Which standard dashboard shows the total submission across all Marketing Cloud Account Engagement landing pages in B2B Marketing Analytics?

• Pipeline dashboard
• Engagement dashboard
• Account-Based Marketing dashboard
• Multi-Touch Attribution dashboard

A Marketing Cloud Account Engagement administrator would like to provide access to their eBook once their form has been submitted.Which the methods would accomplish this? Choose 2 options

• Use a form completion action to Initiate an auto-download of the eBook.
• Include a link to the eBook in the Below Form section of the form.
• Use a form completion action to send an autoresponder email with the eBook.
• Re-direct the prospect to the eBook instead of showing the forms Thank You Content.

By default, which two objects does Marketing Cloud Account Engagement write to in Salesforce? Choose 2 options

• Lead records
• Contact records
• Opportunity records
• Account records
• Case records

The baseline grade will show on the prospect profile at all times.

• True
• False