Free Salesforce Certified Marketing Cloud Account Engagement Consultant Exam Marketing-Cloud-Account-Engagement-Consultant Exam Practice Test

A Marketing Cloud Account Engagement administrator wants to enable the Engage Sales Tools page in Salesforce. Which two resources are available via this page in Salesforce? Choose 2 answers to set Engage

• Campaign send limits
• A link to Salesforce Engage training resources
• A link to assign licenses and permission sets
• A link to download Engage Alerts for Mac

LenoxSoft is introducing a new product this summer, and the VP of Sales wants Marketing to automatically nurture the prospect if they show interest in the new product. There is no new gated content developed yet, only some blog posts and web pages about it.What approach should the Marketing team use to resolve this?

• Set up scoring categories > copy the web pages to Marketing Cloud Account Engagement landing pages > put landing pages into Marketing Cloud Account Engagement folders > create automation rule with criteria "prospect score in scoring category greater than 1" to send an autoresponder email
• Set up scoring categories > put the web pages into folders in Marketing Cloud Account Engagement > set up custom redirects for the web pages > add completion actions to the custom redirects to add to list > set the list as the recipient list of an engagement program
• Set up scoring categories > create page actions associated with the scoring category > create a
• dynamic list with criteria "prospect score in scoring category greater than 0" > set the list as the recipient list of an engagement program
• Set up scoring categories > create custom redirects associated with the scoring category > set
• completion actions to tag prospect > create an automation rule with criteria "prospect has tag new- product" to send an autoresponder email

Lenoxsoft has a product line that is business to consumer. They use the Lead object, but the Contact and Account objects are combined. The Marketing Cloud Account Engagement Administrator wants to enable person accounts and understand how this configuration affects the syncing from Marketing Cloud Account Engagement to Salesforce. Given default Marketing Cloud Account Engagement and Salesforce syncing behavior, which statement is correct when Person Account are enabled?

• Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with contact and account.
• Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with the person account.
• The Salesforce contact level and account level fields will only sync with prospect fields in Marketing Cloud Account Engagement.
• The Salesforce person account record will only sync with the prospect record in Marketing Cloud Account Engagement.

When connecting Marketing Cloud Account Engagement for the first time to Salesforce, what is required before records will begin syncing?

• Salesforce B2B Integration user must be created.
• User sync must be enabled in Marketing Cloud Account Engagement.
• The Salesforce connector must be unpaused.
• Salesforce fields must be synced to Marketing Cloud Account Engagement fields.

LenoxSoft's corporate marketing team wants to ensure their website visitors who originate from Europe are able to opt into having their website activity tracked.How could this be accomplished?

• Remove tracking code from the website and create new sites for each country.
• Create visitor filters for prospects that are known to be located in Europe.
• Enable tracking opt-in preferences for visitors from specific countries.
• Enable tracking opt-in preferences for all website visitors.

"LenoxSoft's marketing team wants to track which of their white papers converts the most net new leads so they can write more like it.What actions should be taken to ensure they can report on the statistics in Salesforce?

• Enable connected campaigns and campaign member sync > add files to Marketing Cloud Account Engagement with completion action: assign to user
• Add custom redirects for each white paper > add completion actions: add to Salesforce campaign and assign to user
• Upload files to Marketing Cloud Account Engagement > create an engagement program with actions: add to Salesforce campaign and assign to user
• Create a form to gate each white paper > add completion actions: add to Salesforce campaign and assign to user

LenoxSoft is a global company interested in creating Marketing Cloud Account Engagement Business Units (PBUs) to support their regional needs. How should they to access PBU features?

• Move all users to Salesforce Lightning
• Purchase separate Marketing Cloud Account Engagement accounts
• Enable "Business Unit'connector setting
• Use the Marketing Cloud Account Engagement Lightning App

"If an organization has several Marketing Cloud Account Engagement users who require direct login access to pi.Marketing Cloud Account Engagement.com, what should be done before enabling user sync?

• Create a custom user role for Marketing Cloud Account Engagement Only users in Marketing Cloud Account Engagement.
• Make sure the CRM username field on user records are empty.
• Set the users as Marketing user roles in Marketing Cloud Account Engagement before enabling user sync.
• Delete and recreate the specific users after enabling user sync.

LenoxSoft is migrating prospects from an external email vendor Into Marketing Cloud Account Engagement. They have record of which prospects have hard bounced within the last 6 months.What should they do after importing the bounced prospects into Marketing Cloud Account Engagement in order to maintain their data integrity, but still be able to track the prospects?

• Ensure the Do Not Email field on the prospects is selected.
• Add the prospects to a "Bounced Prospects" list for suppression.
• Send the prospects an email to see if their email addresses are valid.
• Delete the prospects so they can't be emailed through Marketing Cloud Account Engagement.

LenoxSoft offers two distinct product lines, each with its own sales team.Based on prospect activity, what is the recommended way to provide each sales team with relevant prospect interest in each product line?

• Create emails with links to whitepapers for each product line and create completion action to increase the prospect's score by 10 for one product line and 20 for the other.
• Create scoring categories for each product line that calculates points based on the prospect's interaction with marketing assets related to those product lines.
• Create completion actions on every asset to tag prospects based on the product line they are interested in, filtering the score report by that tag.
• Create page actions on each product line's web pages to notify users and increase score when prospects visit each product line's section of the website.