Free Salesforce Certified Marketing Cloud Account Engagement Consultant Exam Marketing-Cloud-Account-Engagement-Consultant Exam Practice Test

LenoxSoft uses Salesforce Campaigns and wants to make sure their reports reflect engagement driven by Marketing Cloud Account Engagement marketing efforts as well as Salesforce driven activity on the campaign.Which features should they enable and utilize?

• Connected Campaigns and Campaign Influence
• Salesforce User Sync and Campaign Influence
• Connected Campaigns and Engagement Studio
• Campaign Influence and Marketing Data Sharing

You can enable Progressive Profiling with Marketing Cloud Account Engagement Forms in orderd to show ceratin fields only if the prospect already has data in selected field(s)

• True
• False

When connecting Marketing Cloud Account Engagement for the first time to Salesforce, what is required before records will begin syncing?

• Salesforce B2B Integration user must be created.
• User sync must be enabled in Marketing Cloud Account Engagement.
• The Salesforce connector must be unpaused.
• Salesforce fields must be synced to Marketing Cloud Account Engagement fields.

What is true about page actions? [Choose three answers]

• You can define a page to be a priority page to highlight the activity to Sales reps and other users.
• It is possible to use URL wildcard by adding * to the end of the URL.
• You cannot use auto responder emails with page actions.
• You cannot set the prospect's source campaign with page actions.

What task should be completed to surface engagement history metrics on campaigns after enabling connected campaigns and assigning the correct permissions?

• Add engagement history lightning component to lead & contact page layouts.
• Add emails to campaign start displaying engagement history metrics on campaigns.
• Add engagement history activity related lists to lead & contact page layouts.
• Add engagement history metrics related lists to campaign page layouts.

What behavior is expected when the "Overwrite Prospect Opted Out field" Salesforce connector setting is enabled?

• Only users with an Administrator user role will be able to change the prospect field value.
• The record that was last updated sets the field value for a synced prospect.
• Only 200 records per day can be updated to overwrite the "Opted Out" field value.
• Opting out a prospect in Salesforce or Marketing Cloud Account Engagement deselects the "Do Not Email" field upon sync.

Do hard bounces need to be removed from lists

• True
• False

Select all available User Email Preferences

• Send daily prospect activity emails (for my prospects)
• Send daily prospect activity emails (for all prospects)
• Send daily prospect assignment emails
• Send daily visitor activity emails
• Send an email when a prospect is assigned
• Send starred prospect activity alerts
• Send weekly search marketing email (sent on Mondays)
• Send weekly search marketing email (sent on Fridays)
• Send monthly inactive automations report email
• Send weekly inactive automations report email
• Send daily visitor assignment emails

LenoxSoft is introducing a new product this summer, and the VP of Sales wants Marketing to automatically nurture the prospect if they show interest in the new product. There is no new gated content developed yet, only some blog posts and web pages about it.What approach should the Marketing team use to resolve this?

• Set up scoring categories > copy the web pages to Marketing Cloud Account Engagement landing pages > put landing pages into Marketing Cloud Account Engagement folders > create automation rule with criteria "prospect score in scoring category greater than 1" to send an autoresponder email
• Set up scoring categories > put the web pages into folders in Marketing Cloud Account Engagement > set up custom redirects for the web pages > add completion actions to the custom redirects to add to list > set the list as the recipient list of an engagement program
• Set up scoring categories > create page actions associated with the scoring category > create a
• dynamic list with criteria "prospect score in scoring category greater than 0" > set the list as the recipient list of an engagement program
• Set up scoring categories > create custom redirects associated with the scoring category > set
• completion actions to tag prospect > create an automation rule with criteria "prospect has tag new- product" to send an autoresponder email

LenoxSoft dispatches service technicians to customer locations when their hardware is malfunctioning. After a service call, a customer service satisfaction rating is recorded and stored on the Case object in Salesforce. The LenoxSoft marketing team would like to use a high (>8) rating to classify a prospect as "Satisfied." Satisfied customers need to be automatically added to a specific engagement program for future up-selling.What process would accomplish this in Marketing Cloud Account Engagement?

• Lookup field to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Dynamic list where prospects match when the prospect has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program
• Marketing Cloud Account Engagement custom object mapped to the Case object > Dynamic list where prospects match when the
• Case prospect custom object has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program
• Marketing Cloud Account Engagement custom object mapped to the Case object > Static list and
• add all prospects whose Case
• prospect custom object has a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program
• Workflow to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement
• prospects > Static list and add prospects who have a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program