Free Google Ads Video Professional Assessment Exam Google-Ads-Video Exam Practice Test

An account manager decides to use Custom Audiences for their new Video action campaign. What implementation suggestion would you recommend?

• Combine their Custom Audiences with Demographic Audiences in the same ad group
• Use 10 to 10 15 of the best-converting key words from their Search campaigns.
• Layer as many audience types as possible within the same ad group
• Use five of their best-converting placements from their Display campaigns.

If you want to generate leads for your business and it's your first time creating a Video action campaign, what ad formats should you expect to be used?

• Skippable in stream ads and bumper ads
• Skippable in b I ream ads and in-feed video ads
• Non skippable in stream ads and bumper ads
• Nonskippable in-stream ads and in-feed video ads

A fitness studio has created a Video campaign and want to measure their consideration campaign with the help of a Brand Lift study. At what point should the fitness studio set up the study in order to create optimal control and exposed groups?

• After two weeks of the campaign first sewing impressions
• After The campaigns end dote has been met.
• Before the campaign serves any impressions.
• Once the campaign first begins to start serving impressions.

A business owner is interested in running an awareness Video campaign and wants to know whether the campaign shifted user perception or behavior toward their products.What measurement solution should they use to find this information and when should they implement it?

• Active View, after the campaign receives over 1,000 clicks.
• Brand Lift, after the campaign receives over 1,000 clicks.
• Brand Lift, before the campaign delivers any impressions.
• Active View, before the campaign delivers any impressions

Mixing ad formats is a good idea, and you know that. But which mix of awareness ad formats should you use if your goal is efficient reach?

• Masthead ads and non skippable in stream ads
• Skippable in stream ads and nonskippable in-stream ads
• Skippable in stream ads and bumper ads
• Masthead ads and bumper ads

An account manager is trying to determine a target cost-per-thousand impressions (tCPM) bid for their new awareness Video campaign, but they're unsure what to base the figure on.What's a valid way for them to determine the tCPM for the business new Video campaign?

• Slightly inflate the average amount the account manager is willing to bid for this campaign.
• Use the estimate in the traffic estimator during campaign setup
• Slightly inflate the estimate in the traffic estimator during campaign setup.
• Decide on the highest amount they‘re willing to pay for this campaign

A marketing manager is creating a Google Video campaign with a consideration goal and cost-per- view (CPV) biddingWhat should they expect for their max CPV compared to their actual CPV?

• Max CPV is often less than actual CPV because its auction bidding.
• Actual CPV is often less than max CPV because its auction bidding.
• Actual CPV is often less than max CPV because it's a reserve buy
• Max CPV is often less than actual CPV because It's a reserve buy.

After relying on word-of-mouth marketing for years, a family-owned restaurant decides to try a Video campaign to attract catering contracts. They believe a leads campaign goal would be best for that marketing objective.What other action should the restaurant take to make sure their campaign is effective?

• They should use the contact form to ask where potential customers learned about the restaurant.
• They should ask their customers whether they've seen the videos
• They should enable Google Ads conversion tracking.
• They should cross-check their ad schedule against when they received leads

A Google Video campaign with "brand awareness and reach" selected as the campaign goal automatically uses target cost-per-thousand impressions (tCPM) as the bidding strategy How does that benefit the campaign?

• By optimizing bids to put the campaign's message in front of as many relevant people as possible
• By creating as many impressions as possible in line with the tCPM.
• By acquiring as many dicks as possible according to the daily budget that's been set.
• By analyzing historical feedback and making adjustments to bids based on performance signals.

A marketing manager wants to reach and engage with potential customers via a Google Videocampaign.What first step do they need to complete to get started?

• Install a video code on their website
• Link Google Ads to their YouTube channel.
• Prepare a manual bidding strategy
• Build a list of relevant keyword.