Free Salesforce Customer Data Platform (CDP) Exam (SP22) Exam Customer-Data-Platform Exam Practice Test

Which Salesforce CDP use case drives acquisition of new customers based on first party data?

• Universal Suppression across known channels
• Loyalty Segmentation
• Prospective Look-a-Likes with paid media
• Post-purchase

Which permission set needs to be added to the salesforce CRM object to be available in Salesforce CDP

• Salesforce CDP external connector
• Salesforce External Integration
• Salesforce CDP Salesforce Connector Integration
• Salesforce External Connector

In which two ways can a marketer include campaign name from an external system into the segment?

• Include campaign code in segment name
• Include campaign code in activation name
• Include campaign code in activation description
• Include campaign code in filename specification

What are the two file type options for activation for Cloud Storage?

• .json
• .csv
• .zip
• .xls

What happens if no file name is specified in AWS S3 data stream during ingestion?

• The system does not fetch any file and the data stream shows an error.
• The system chooses the first file found in the S3 bucket
• The ingestion setup can’t be completed without specifying the filename.
• The ingestion setup is completed but the data stream shows 0 records

Which operator can be used to find individuals whose loyalty is gold, platinum or higher?

• Is In
• Is between
• Is less than or equal to
• Is greater than

How can the records in a Data Stream object be updated?

• Using API
• Using Data Explorer
• Using the edit Data Stream feature
• Using a new source file

What is the maximum number of filter criteria a segment can have?

• 10
• 50
• 500
• 99

Which data bundle sources are available out of the box to create Data Streams from Marketing Cloud?

• Email only
• Email and MobileConnect
• Email, MobileConnect and MobilePush
• Email, MobileConnect, MobilePush and GroupConnect

The purchase order number field is specified as text. What value will be segmenting on 0852 retrieve?

• Purchase order number will be NULL
• Purchase order number 852
• Purchase order number 0852
• Purchase order number 852 and 0852