Free Preparing for your Salesforce Certified Marketing Cloud Consultant Exam CRT-550 Exam Practice Test

Northern Trail Outfitters (NTO) stores customer purchase data m an external system. NTO ingests thisdata into Marketing Cloud through a file drop automation. The automation contains an import activity which overwrites a staging data extension, as well as an SQL Query activity which brings this data into a sendable data extension.NTO's marketing manager wants to be informed If mort than 1,000 records are ever imported through this automation, and would also like to prevent the sendable date extension from being updated that day.Which solution ts appropriate in this situation?

• Split the existing activities into two separate automations.
• Implement a Wait Activity to wait until the data extension is populated with records.
• Place a Verification Activity between the import and SQL Query activity.
• Write a custom SSJS script to
• validate the row count of the staging data extension and send a notification email.

Northern Trail Outfitters (NTO) wants to send using the From Address of marketing@email.nto.com. They will then automatically forward replies to customerservice@nto.com. NTO also wants to include an automatic reply to the customer's email address customer@exampie.com.Which email address would appear as the From Address for the automatic reply to the customer?

• customerservice@nto.com
• reply@marketingcloud.com
• customer@example.com
• A marketing@email.nto.com

Northern Trail Outfitters is sending Salesforce Triggered Sends using Marketing Cloud Connect. The sends have a status of failed.What shouifl the consultant do to diagnose tne Issue?

• Review Apex Jobs within Set Up in Sales Cloud.
• Manually clear the OAuth token to refresh the connection.
• Change the connection option to Scope by User.
• Ensure the System User is assigned the Standard User Profile.

A marketer want to personalize an email with real-time weather information from the Sunny Sky API. What tool should be used to parse and display the response within the email?

• Node.JS
• Apex
• SSJS
• GTL

A customer is using Marketing Cloud Connect but not sending tracking back to Sales Cloud. They want to create a Task on Contact and Lead records for follow up when someone has not opened five emails in a row.Which activities could be used to fulfill this requirement?

• Salesforce Data Entry, SQL Query Activity, Task Activity
• Scheduled Automation, SQL Query Activity; Data Extension Entry, Task Activity
• API Event Entry, SQL Query Activity, Task Activity
• Scheduled Automation, Filter Activity; Data Extension Entry, Contact Activity

Northern Trail Outfitters' marketing team is made up of a marketing manager, a marketing specialist, and a graphic designer. The team is new to Marketing Cloud and has very little coding experience. Currently, they use Excel and VLOOKUP to segment their email audiences and import them into Marketing Cloud.What solution should be recommended to allow for long-term self-sufficiency in segmentation?

• Data Filters
• Attribute Groups
• Publication Lists
• Query Activities

Northern Trail Outfitters (NTO) wants email subscribers to adopt their app. They are investigating using MobileConnect features since over 90% of their subscribers provide a Mobile Phone Number when registering.Which three considerations should be made before implementing MobileConnect? Choose 3 answers

• Long and Short Codes are not available for all countries.
• NTO would be charged by mobile operators directly for messages.
• Inbound messaging only works with local Long or Short Codes.
• Not all countries are supported by MobileConnect.
• Opting in for messages can only be done via inbound message.

Northern Trail Outfitters (NTO) is using Einstein Content Selection to populate its emails with personalized product images at send time. Tnese emails typically see high engagement, but because of the frequency of these emails, a customer could see the same image asset several times within a 2-week span.How should NTO marketers ensure there's a limit to the number of timet a particular image asset can be chosen for a customer?

• Ask the content team to create more images in order to diversify the asset pool.
• Set a Fallback Asset.
• Utilize Einstein Engagement Frequency to send the emails less often.
• Set Fatigue Rules for the product Asset Classes.

A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The corporate office the advertising copy and subscriber list. The owners of franchised stores add a customized local message to the marketing campaign.What hierarchy should be recommended?

• One parent business unit and a child business unit for franchise owners.
• One parent business unit and a child business unit for each franchise owners
• One business unit.
• A parent business unit for each franchise owner

Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible. Their web server should receive a notification when the email is sent.Which solution should they use?

• Triggered Send Definition
• Transactional Messaging API
• Multi-Step journey with an API Event entry source
• Single Send journey with an API Event entry source