Free Prepare for your Marketing Cloud Administrator Certification Exam CRT-250 Exam Practice Test

Northern Trail Outfitters is migrating from a small, in-house email solution to Marketing Cloud.What should the Marketing Cloud admin consider when sending from the new IP Address?

• The IP address is on reserve, is already in use, and has an email sending history.
• Building desirable sending history and data will be variable based on list size and engagement.
• Sending in large volumes will alert ISPs the new IP Address is now in use.
• Migration of larger marketing campaigns is necessary prior to bringing on smaller, triggered campaigns.

Which Product enables a Marketing Cloud admin to observe customer behavior, build performance profiles and deliver the next best content?

• Content Builder
• Einstein Send Time Optimization
• Audience Builder
• Einstein Email Recommendations

Northern Trail Outfitters wants to leverage the REST API for an external application they plan to build.Where should their Marketing Cloud admin set up permissions to allow REST authentication?

• Installed Packages
• Data Management
• Security Settings
• Salesforce Integration

Northern Trail Outfitters installed Query Studio for Marketing Cloud, however, users are reporting they do NOT have accessHow should the Marketing Cloud admin ensure users have access?

• Choose Public App Integration during the installation
• Install App-appropriate business units for expanded access
• License all appropriate users within the installed package
• Configure the API Integration to allow all users access

Marketing Cloud admin is asked to determine the total number of emails sent across all of their business units in the last calendar yearWhere would the admin retrieve this information?

• Contact Builder > All Contacts > Email
• Analytics Builder > Reports > Email Send Report
• Email Studio > Email > Tracking > Sends
• Studio > Email > Subscribers > All Subscribers

Which three statements should be considered before using Goals in Journey Builder?Choose 3 answers

• Goal target statistics are stored in a data extension.
• Goals are created to evaluate journey performance.
• Goals can act as exit criteria.
• Contacts are evaluated against the goal after a wait activity.
• Each contact is assigned an individual goal.

A Marketing Cloud admin is asked to append an Urchin Tracking Module (UTM) variable string to links in emails.What functionality would allow this?

• Advertising Studio
• Personalization Builder
• Web and Mobile Analytics
• Web Analytics Connector

How are publication lists used in the Marketing Cloud?

• To send communication to all subscribers, regardless of opt -in status.
• To manage subscribers in guided and triggered email sends.
• To build dynamic content rules by subscriber type.
• To allow subscribers to opt-down/out instead of unsubscribing from all.

A Marketing manager requests to receive an email, once a week, with high-levelmetrics in a standard format. Specifically the manager wants to know how many emailswere sent in the last week.What location and activity would allow the Marketing Cloud admin to complete the request?

• Automation Studio: Create a Report Activity to run every seven days.
• Email Studio: Select ''Account Send Summary'' in Tracking Reports and schedule a weekly report to be sent.
• Automation studio: Create a Query Activity to query data from the ''Sent'' Data view, then use an Email activity to activate the sending of the data.
• Analytics Builder: Select the ''Account Send Summary'' in Reports and schedule a weekly report to be sent.

Northern Trail Outfitters (NTO) Is building a Journey which randomly sends five different versions of an initial welcome email to new subscribers; however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO wants to use five completely different emails, rather than having one email with dynamic content.Which activity would allow them to build the journey with the fewest activities possible?

• Join
• Einstein STO
• Engagement Split
• Wait Until Date