Free SAP Certified Technology Associate – SAP Marketing Cloud (2002) Implementation Exam C_C4H260_01 Exam Practice Test

In SAP Marketing Cloud, you can leverage custom fields to create your own scores and display them on the profile. Which business contexts can you choose in custom field creation so that you can use them for your score? Note: There are 2 correct answers to this question.

• Marketing: Corporate Account
  
• Marketing: Contact and Corporate Account
  
• Marketing: Interactions
  
• Marketing: Contact
  

When working with the Lead Nurture Stream app, you can define multiple lead stages and multiple campaigns for each stage. What is the maximum number of stages that can be defined and the maximum number of campaigns per stage?

• Seven stages and each stage can have a maximum of 15 campaigns.
  
• Three stages and each stage can have a maximum of 10 campaigns.
  
• As many as required and each stage can have a maximum of 15 campaigns.
  
• Five stages and each stage can have a maximum of 10 campaigns.
  

You want to bring multiple branches together for a campaign and simplify it by merging. What are the important points to consider when using this functionality? Note: There are 2 correct answers to this question.

• As soon as one contact enters a No-branch, the contact cannot move back to the corresponding Yes-branch.
  
• You can merge branches in the Campaign Designer irrespective of the e-mail sent in the original branches.
  
• As soon as one contact enters a No-branch, the contact can move back to the corresponding Yes-branch.
  
• Merged branches are always combined with an OR condition.
  

You want to create a predictive key performance indicator (KPI) that determines the buying propensity for a specific product. Which data is essential for creating these types of predictive models? Note: There are 2 correct answers to this question.

• Items of interest
  
• Product categories
  
• Sales order interactions
  
• Product master data
  

What applications can you use to bring extensibility-related developments from the quality to the production system within SAP Marketing Cloud?

• Export and Import Data (CSV)
  
• Export and Import Software Collection
  
• Export and Import Business Object Metadata
  
• Export and Import Segmentation Configuration
  

When the system processes imported contact data and uses it to build best records and enrich contacts, it normally uses a matching origin ID or an identification-relevant ID. Which parameters can be combined to match the datasets if these are not available?

• Additional ID and the contact's address
  
• Additional ID and the contact's full name
  
• Shareable ID and the contact's full name
  
• Shareable ID and Additional ID
  

Which term describes a campaign that uses e-mail and external platforms such as Data Management Platform (DMP)?

• Multichannel Campaign
  
• External Campaign
  
• E-mail Campaign
  
• Trigger-based Campaign
  

You want to change an attribute label in segmentation to make it more user friendly. How can you do this?

• Change the attribute label in the Manage Your Solution app.
  
• Choose the relevant data source for the segmentation object and add the desired attribute label
  
• Change the attribute label directly in the Segmentation Models app.
  
• Choose the segmentation profile in the Segmentation Configuration app and change the attribute labe
  

A B2B company did a redistribution in their SAP ERP system where each account received a new account team member. They need to change the data within SAP Marketing Cloud in order to continue their current campaigns. What Odata Services should be used to perform the update? Note: There are 2 correct answers to this question.

• API_MKT_CONTACT_SRV
  
• API_MKT_INTERACTION_SRV
  
• API_MKT_CMPGN_SUCCESS_IMPORT_SRV
  
• CUAN_BUSINESS_PARTNER_IMPORT_SRV
  

When importing actual data from SAP ERP, where is the data associated to the campaign shown?

• Content area
  
• Spend area
  
• Collaboration area
  
• Performance area