Free SAP Certified Technology Associate – SAP Marketing Cloud (2002) Implementation Exam C_C4H260_01 Exam Practice Test

You want to restrict users from accessing customer data based on the customer country. The attributes required are in the interaction contact data source. Where can you add the filter?

• Key mapping of segmentation objects
  
• Segmentation profiles
  
• Segmentation objects and attributes
  
• Data sources
  

You have a requirement that can be fulfilled by creating a custom business object (CBO) and enabling an OData Service. Which step is unique to this situation compared to other regular integration set up tasks for standard use cases?

• Create Communication User
  
• Create Communication System
  
• Create Communication Scenario
  
• Create Communication Arrangement
  

How do you reach customers on their birthday that have enrolled in the loyalty program and that have made at least two purchases in the last month?

• Build a dynamic target group and assign it as a target group in the campaign designer.
  
• Build a static target group and assign it as a target group in the campaign designer.
  
• Build a control group and assign it as a target group in the campaign designer.
  
• Build a live target group and assign it as a target group in the campaign designer.
  

You want to register for an event where the e-mail address is required as an ID. A member of your family also wants to register using that same e-mail address. What do you need to configure to allow this to happen in SAP Marketing Cloud?

• Enhance the interaction contact entity by using the custom field and logic app.
  
• Create multiple origin of contact IDs with type: e-mail.
  
• Implement the enhancement option: revise interaction data before import.
  
• Make the origin of contact ID for e-mail shareable.
  

Your customer wants to segment consumers based on a predictive key performance indicator that indicates the buying propensity for a specific product. Therefore, you are creating a predictive model in the Predictive Studio. What object can you assign as a training set in the Predictive Model?

• Interaction Type
  
• Segmentation model
  
• Segmentation profile
  

You are receiving sales order data from different channels and you would like to differentiate by channel on the contact profile to better understand the journey of the customer. Which of the following the settings are needed to allow this? Note: There are 3 correct answers to this question.

• Create and assign interaction channel
  
• Assign an interaction type to communication medium
  
• Create interaction type
  
• Create interaction reason
  
• Assign media type
  

Your customer is already live and requires a new key performance indicator (KPI) in segmentation. Which apps would you use to do this?

• Import DataSegmentation ConfigurationExport Software Collection
  
• Add Custom ViewMarketing ExtensibilityExport Software Collection
  
• Add Custom ViewSegmentation ConfigurationExport Software Collection
  
• mport DataMarketing ExtensibilityExport Software Collection
  

In your SAP Marketing Cloud system, the e-mail address is configured as 'shareable'. Hence, more than one customer can have the same email address. For each e-mail address you want to send out a newsletter only once. Where would you assign the retention period when using the random operation?

• Target group configurationSettings for individual segmentation objects
  
• Target group configurationDefault segmentation objects for individual member types
  
• Target group configurationMapping of segmentation object keys to member components
  
• Target group configurationGeneral settings
  

You want to be able to upload pictures directly in the Content Studio in SAP Marketing Cloud. What feature do you need to activate?

• They contain different scopes.
  
• They contain several scores.
  
• They contain model fits within one score
  
• They contain several rules.
  

From which systems can you perform initial and delta loads of customers, contacts, and consumers into SAP Marketing Cloud?

• SAP ERP 6.0 or higher
  
• SAP Supplier Relationship Management
  
• SAP Customer Relationship Management
  
• SAP Solution Manager
  
• SAP Cloud for Customer