Free Adobe Marketo Engage Business Practitioner Expert Exam AD0-E559 Exam Practice Test

A marketer built an event program and added a forecasted period cost of $25,000 for the month/year the event will take place. The event was yesterday and today the marketer realized that they had additional variable costs above the original forecasted amount and updated the Period Cost to $30,000 in the Adobe Marketo Engage event program the same day.Their CEO wants to know the value in terms of how much the event cost compared to the pipeline and or revenue generated asap.When should the marketer generate a Revenue Cycle Explorer (RCE) report to ensure the true period cost is reflected?

• The marketer should wait 24 hours for the updated period cost to be reflected in RCE.
• The marketer can generate the report straight away as RCE updates in real time.
• The marketer should calculate this manually, as the updated period cost will not be reflected in RCE.

An Adobe Marketo Engage Expert would like to create a lead scoring model to help sales focus on the most promising leads.What is a best practice when creating a scoring model?

• Ask the marketing team to provide the characteristics they think should be included.
• Look at previous wins or gather sales feedback to identify shared characteristics of the people that became customers.
• Import a best practice lead scoring program template from the Adobe Marketo Engage program ° library.

David has inherited a new Adobe Marketo Engage instance. He is doing some investigation and reporting to understand where all the new leads are coming from. He only wants a high-level view of the lead sources -- not a detailed view. He does not want to make any assumptions about the integrity of pre-existing smart campaign logic, etc. He would prefer to use system-managed fields since these are set in a robotic fashion and have no reliance on users.What two fields would David use for this purpose? (Choose two.)

• Registration Source Type
• Person Source
• Acquisition Program
• Original Source Type

An Adobe Marketo Engage user created a form in Design Studio rather than within a program in Marketing Activities.According to best practices, what is a reason for creating a form in Design Studio?

• There are more design options for the form's layout
• The form can be shared across workspaces
• The form can be used across multiple programs

The duration of a wait step in an existing active smart campaign was modified from 2 days to 5 days. If there were 10 people in the Wait step when the step was changed, what would happen?

• The 10 people would remain in a 2 days duration.
• The 10 people would error out and skip the wait step.
• The 10 people would automatically follow the new duration.

Rocky is in the process of sending an email from Adobe Marketo Engage for the first time.What two QA (quality assurance checks) would he perform on the email before it is launched? (Choose two.)

• Ensure the right Tokens are used and default values are set.
• Ensure that Marketing Suspended records have been added to the target audience
• Ensure the unsubscribe link is not used.
• Ensure there are HTML and Text versions of the email.

Keeghan has created, tested, and validated a new webhook for his team to use. A user then created a smart campaign in Marketing Activities to call this webhook for all members of a global List in the Database. The smart campaigns Status tab now shows "Completed (100 leads qualified)'. But when the user looks at the Results tab, he sees the Call Webhook action failed for all members of the global list.Why did the webhook fail?

• Webhooks cannot be used successfully in conjunction with the Member of List' smart list filter.
• Webhooks can only be used successfully in trigger campaigns.
• Webhooks can only be used successfully once they are approved

A business practitioner is building a Center of Excellence' workspace in their Adobe Marketo Engage Instance to house their best practice landing page and email templates. They would like to build and store these assets in this workspace in the Design Studio and share them across all workspaces in the Adobe Marketo Engage instance.What does the business practitioner need to do in order to share these assets across all workspaces?

• Put them inside a folder and share that folder with the other desired workspaces.
• Clone them to the Design Studio of the other desired workspaces.
• Approve them and they will automatically be shared with all other workspaces.

Katherine is putting together a report for leadership as part of her monthly operating review. She is wanting to be able to provide a breakdown of the total number of unique Companies by vertical that live in their Adobe Marketo Engage database.What report type can she use to get this Company level view?

• Company Web Activity
• People Performance Report
• Account Performance Report

A field needs to be created on the Person object that is visible in both CRM and Adobe Marketo Engage.Which steps always need to be completed in order to accomplish this?

• Create a field on the lead or contact objects in CRM. provide read/write access to the Adobe Marketo Engage Sync User
• Create a field on the person object in Adobe Marketo Engage, refresh the schema in Adobe Marketo Engage
• Create a field on the lead and contact objects in CRM, add this field to Marketing User page layout