Free Adobe Marketo Engage Business Practitioner Expert Exam AD0-E559 Exam Practice Test

Sally is the Head of Marketing Operations at a Global Tech company. She has noticed that the quantity of marketing emails being sent in a week is not being managed according to the guidelines set out in the playbook.Sally would like to use the controls available in their Adobe Marketo Engage instance to ensure she can stop any over-communication by the Marketing Team across all regions at a global level.Which option would be done in this scenario?

• Request a custom Duplicate Key from Support
• Set communication limits in the Admin.
• Marketers disable their program communication limits.

A marketer built an event program and added a forecasted period cost of $25,000 for the month/year the event will take place. The event was yesterday and today the marketer realized that they had additional variable costs above the original forecasted amount and updated the Period Cost to $30,000 in the Adobe Marketo Engage event program the same day.Their CEO wants to know the value in terms of how much the event cost compared to the pipeline and or revenue generated asap.When should the marketer generate a Revenue Cycle Explorer (RCE) report to ensure the true period cost is reflected?

• The marketer should wait 24 hours for the updated period cost to be reflected in RCE.
• The marketer can generate the report straight away as RCE updates in real time.
• The marketer should calculate this manually, as the updated period cost will not be reflected in RCE.

A smart list consists of a 'Was Sent Email' filter with Email is any' and 'Date of Activity in past 1 year' constraints.Why would a person not appear on this smart list?

• The person was last sent an email 6 months ago.
• The person unsubscribed from the email they received last month.
• The email sent to the person last week bounced.

David wants to time-stamp a custom field called 'MQL DateTime Most Recent' every time a person reaches the MQL stage. He will use a smart campaign that triggers upon MQL and the flow will have no wait steps.Which type of token would he use in the "Change Data Value' flow step required to achieve his goal?

• System
• Person/Lead
• Trigger

Bhaskar has implemented a new naming convention that calls for users to include PRODI, PR0D2, PROD3, or MULTI. These are to indicate which product line(s) the program is related to.What is one new benefit Bhaskar will gain by implementing this new naming convention?

• Bhaskar will be able to create a global product-specific scoring program that triggers off Program Status Changes with a Program Name constraint.
• Bhaskar will be able to create product-specific dynamic content.
• Bhaskar will be able to create product-specific nurtures.

Michael manages the Adobe Marketo Engage instance for his company. In order to ensure that each regional team can view and edit only their own programs, Michael has implemented Workspaces. The team recently hired an intern in the Asia Pacific Japan (APJ) region who will be responsible forcloning and preparing programs for launch, working strictly within the APJ Workspace. Custom Roles have not been set up in their Adobe Marketo Engage instance.What is one step Michael must take in order to limit the intern's access to work strictly to the APJ Workspace?

• Create a Role for the intern that grants permissions only for the APJ Partition.
• Create a Role for the intern that grants permissions only for the APJ Workspace.
• Create a User for the intern that grants access only to the APJ Workspace.

Which two Sales CRM platforms are natively synchronized with Adobe Marketo Engage? (Choose two.)

• Salesforce
• Zoho
• Microsoft Dynamics
• Freshworks CRM (Formerly Freshsales)

Michael has instituted a new program naming convention for his Marketo instance. It instructs his users to begin each program name with an abbreviation indicating which channel the program belongs to. For example, programs of the Webinar channel are designated to begin with the 'WBN' abbreviation. Michael has ensured all existing program names have been updated to adhere to this new naming convention.Moving forward, how would Michael monitor for the existence of programs in the Webinar channel that do not adhere to this new naming convention?

• In Marketing Activities, search for 'WBN' and filter results to only Include Event programs.
• Use Audit Trail and filter by Asset Type and Actions.
• Create a Program Performance report and filter by Channel = Webinar.

A marketer has been asked to set up an event program. The event manager wants all participants of the event to indicate their preferred break-out session upon registration.What would the marketer include on the registration form to capture this information without the risk of the information being overwritten, assuming a person only registers once?

• A Program Member Custom Field
• A Visibility Rule
• A Program Member Token

Ajay has joined as the Adobe Marketo Engage Administrator for ACMEWorld theme park. He would like a comprehensive list of actions that users have taken within the Adobe Marketo Engage instance in the last six months. Also, he wants to know who updated the Webinar registration landing page in the last month.Where would Ajay find these details?

• Check User Login History
• Use Audit Trail
• View Lead Activity