Free Adobe Analytics Architect Master Exam AD0-E207 Exam Practice Test

A company wants to market to more visitors via email, SMS, and print mail. They obtain contact details from visitors through their website account registration form. Their immediate business goal is to increase website account registrations.The Architect adds the following dimensions and metrics to the Measurement Plan: eVar for Visitor Login StatuseVar for Form Name Event for Form StartsEvent for Forms Submitted With Errors Event for Forms Submitted SuccessfullyWhich two calculated metrics should the Architect add to the Measurement Plan? (Choose two.)

• Registration Form Completion Rate
• Return Visitation Rate
• Registered Visitor Transaction Rate
• Registered Visitor Form Start Rate
• Unregistered Visitor Registration Form Start Rate

While auditing the Adobe Analytics implementation, an Architect finds that the hourly unique visitor report is 3 hours behind.What is causing this issue?

• Increased unique variable values
• Increased number of users running repots
• New variables enabled for report suite
• An unexpected traffic spike

While auditing an Adobe Analytics implementation, an Architect discovers that reports built using the Marketing Channel dimension show a large proportion of "None'' visits.Which two steps should be taken to diagnose the problem? (Choose two.)

• Break down "None1' Marketing Channel by Tracking Code
• Review Marketing Channel Processing Rules
• Review Marketing Channel Data Feeds
• Check that Internal URL Filters are configured correctly
• Review Marketing Channel Data Connector settings

What three are attributes of virtual report suites? (Choose three.)

• Some settings are inherited from the parent report suite
• Classification data can be uploaded
• They are an alternative to multi-suite tagging
• They can be added individually to permission groups
• Current and real-time data is supported

A company wants to report on the monetary value of a visitor's cart when they reach the checkout page.The company offers only 5 products online. They want to report on product names but do not want to upload files into Adobe Analytics to classify the product IDs.A visitor reaches the checkout page with the following items in their cart:A single $8 Novelty Mug", product ID=1232 bags of "Coffee Beans'' with a total price of $10, product ID=234 Which variable values must be set to meet these requirements?

• s.events = "scCheckout.eventl"
• s.products = ";Novelty Mug;;;event1=8.00,;Coffee Beans;;;event1 =5.00"; B.
• s.events = 'scCheckout.eventl =8.00,event1 =10.00" s.products = ";Novelty Mug;;,;Coffee Beans;;"; C.
• s.events = 'ScCheckout.eventl"
• s.products = ";123;;;event1=8.00.;234;;;event1 =10.00"; D.
• s.events = "scCheckout,eventl"
• s.products = ';Novelty Mug;;;event1=8.00,;Coffee Beans;;;event1 =10.00";

A company has implemented Adobe Analytics and wants to add Adobe Audience Manager using server-side forwarding. The Analyst cannot see any data in Audience Manager.Where should the Architect enable server-side forwarding?

• Adobe Launch Audience Manager Extension
• Adobe Analytics Report Suite settings
• Adobe Audience Manager
• Adobe Admin Console

A company has a website with many forms. The company wants the ability to report on:Form errors per visitForm errors per formSuccessful form submissionsWhich three variables should be used to meet these requirements? (Choose three.)

• Event for "Forms Submitted with Errors"
• s.pageType="errorPage"
• Event for "Visit Number"
• eVar for "Form Type'
• Event for "Forms Submitted Successfully"

An Architect has defined the following tracking specifications:A userlD variable must be set in the data layerThe userlD value must be mapped to eVar5The userlD value must be used as the Adobe visitor identification method. The tagging engineer confirms that Adobe Launch is configured as requested. An Analyst notices that the eVar5 report is not being populated.The Architect can see that the userlD data object is populated in the data layer after the page loads. What is causing this problem?

• visitorlD is not available in the data layer when the Adobe Launch rule runs
• userlD is not being populated using dynamic variables.
• eVar5 is not being populated using dynamic variables.
• userlD is not available in the data layer when the Adobe Launch rule runs.

For an online retail company, propl 7 and prop24 are used to collect link name and link type respectively, and are sent via an s.tl() call.An Architect is assigned to create a segment at a visitor level where the propl 7 was set to "Checkout', prop24 was set to 'custom link' , and a product xyz" was purchased in the same visit. How should the Architect build this segment?

• Visit container (product = "xyz") > Visitor container > Hit (propl7 = "Checkout and prop24 = "custom link")
• Visit container (product = "xyz") > Hit (propl 7 = 'Checkout" and prop24 = "custom link")
• Visitor container > Visit container (product - "xyz") > Hit (prop! 7 = "Checkout' and prop24 = "custom link")
• Hit (propl7 = "Checkout" and prop24 = custom link') > Visit container (product = *xyz") > Visitor container

A company has an issue with some links on their site containing Personal Identifiable Information (Pll). For example, to access their account, users click a link that contains their first and last name. Currently Activity Map is collecting the Pll contained in some of their links.How should the Architect disable Activity Map?

• Set s.trackExternalLinks to false
• Set s.tracklnlineStats to false
• Set s.linkName to false
• Set s.linkURL to false