Free Oracle Responsys Marketing Platform 2022 Implementation Professional Exam 1Z0-1032-22 Exam Practice Test

Your customer needs to capture information about subscribers that clicked on links categorized as blue eyeglasses products, so that they can then send them a follow-up promotional email.How can you configure this in Responsys?

• In Message Designer, click the Link tracking button. You can create a link object for blue glasses. Apply this object to all open programs that use current campaigns.
• In the Link Table screen, open the Categories Designer window. Use the categories designer; create a blue glasses object that can be associated with all the link tables in Responsys and assign it to all current campaigns. You can use this link category in creating a filter definition.
• In the Account Management screen, select Set link tracking preferences and create a link category for blue eyeglasses. Set this category in link tables for any link regarding blue eyeglasses. You can use this link category in creating a filter definition.
• In the HTML of all campaign assets, the tag must use the ATR attribute inside the tag. The value of the attribute can be a value that will define that the link is meant for blue eyeglasses. In Responsys, use the link evaluator and enter the value of the attribute.

Using Email Message Designer, identify two HTML tags that you can use to create a dynamic region for an email campaign. (Choose two.)

• C . D .

A published campaign has an issue that has halted campaign launches. Because of this issue, email notifications were sent to all the key stake holders regarding the failures. You have been contacted to figure out exactly what the issue is, report the issue and if possible fix it.How should you locate the campaign that is facing this issue?

• Use the Campaign Search feature.
• Use the Manage Campaign screen.
• Use the Campaign Debugger tool.
• Look in each folder until you find the campaign.

While configuring the import of a PET table, you need to match new records to existing records for the data merge.Which two profile fields are options to configure the import to match existing records? (Choose two.)

• PET_ID_
• EMAIL_ADDRESS_
• CUSTOMER_ID_
• ADDRESS_ Reference http://help4.responsys.net/customercenter/riuas/Connect_WizardUpload.htm

Your client wants to ensure that their Event Data Feeds are secure while the files are stored on the server.What step should you take to encrypt the files?

• Import a private encryption key the customer created to be used when the export runs.
• Import a public encryption key the customer created to be used when the export runs.
• Create new credentials specifically for the export job that no one knows and that passes the Responsys password integrity checker.
• Create a Responsys security key in the Account Administration screen. Import this key when creating the export.

You are creating an email campaign and you have a spreadsheet of contact email addresses and profile data that the campaign should be sent to for testing purposes.How should you input this information into Responsys?

• Using Connect, create a Seed Group import job. The spreadsheet will need to be converted to a comma-delimited file before importing it.
• Using Program, create a Proof List import job. The spreadsheet will need to be converted to a comma-delimited le to import.
• In the Manage List screen, ensure the list for the campaign is selected and then select the Seed Groups tab. Create a Seed Group list with the contact information from the spreadsheet.
• In the Campaign workbook, select the Proofing Import Wizard button. Import the spreadsheet and ensure that it is converted to a comma-delimited file before importing it.

You send the same email campaign out on the first Tuesday of every month to announce the month's specials. You are interested in comparing how subscribers responded to the emails in the first three days following the send date during the last three months.How should you configure a report to do this?

• Select the 30-day Campaign Performance Report, select just the campaigns desired, and the filter by '3 Days since Launch'.
• Create a report with Dimension=Campaign-Launch Date for each campaign, desired performance measures, and date measure = Interval. Configure this measure to include 0 - 3 days from launch.
• Create a report with Dimension=Campaign-Launch Date for each campaign and select the da measure = Sent Date. Configure this measure as of three days from launch.
• Select the 90-day Campaign Performance Report, select the campaigns and measures desired, and then just filter by 'First 3 Days after Send'.
• Create a separate report for each Campaign with performance measures within the Sent Date range for the first three days from launch. Export each report into Excel to assemble a summary report.

How can you share a copy of a campaign with key stakeholders at live launch time?

• Create a Proof List with their email addresses and then use the Seed List feature in the Campaign Workbook.
• Export the campaign from Message Designer, then copy and paste the source HTML in an email to send to them.
• Create a Seed Group with their email addresses. In the Audience Selection section of the Campaign Workbook, select this group as your Seed List.
• Use the RPL proofLaunch () method with each of the recipient's email addresses as a parameter.
• Create a filter for these individuals and then use the Seed List feature in the Campaign Workbook.

Your client wants to be able to analyze the marketing campaign performance in Insight reports broken down by two criteria available in the profile list (Gender and Country). You created the Segment Group following the directions in the Help documentation, but when you run the Insight reports, the Segment reports display ''undefined''.What is the reason for the failure?

• You did not declare the fields used to define the segment groups in the Data section of the campaign workbook.
• You don't have the segment group feature enabled in the Account Administration settings.
• You did not select and assign the segment group in the Campaign settings of the campaigns to be analyzed by the segment criteria before launching the campaign.
• You should have created a corresponding filter for each rule set to be used to identify the segment group.

You just completed putting all the HTML and RPL into the Email Message Designer (EMD). You want to see how Responsys will render this code.What should you do to see this?

• Click the Preview button, which has the eye icon on it.
• Select Workbook > Test.
• Click the Render button.
• Click the Version Test button.