Free Social Media Strategist Exam 1D0-623 Exam Practice Test

Mariah works for a local community organization and is creating a social media campaign to drive their followers to sign-up for their monthly e-mail newsletter. Which of the following would be the most effective way for her to optimize her social media campaign?

• Use multiple variations of the post over the duration of the campaign with catchy headlines and images that are tailored to each platform. Make sure to never use the exact post twice.
• Use the same post headlines and images across all platforms for brand uniformity. Use the same post multiple times over the course of the campaign in order to create a consistent message.
• Use headlines and images that are optimized for each platform. Post the information only once on each platform to avoid annoying the user base.
• Use descriptive headlines and text that give users as much information as possible. Use images that are optimized for each social media platform Use the same images each time the information is posted for brand consistency.

A company can use statics from social media to predict behavior. What kind of big data strategy is this?

• Social analysis
• Performance management
• Decision science
• Data exploration

Katie has launched a new natural makeup company and is looking to offer her lipstick line to potential new customers using a social media campaign She has recently seen her competitors successfully use influencers to help promote their products to new customers. What should she look for when trying to identify the right potential influencers for her audience?

• The 90/9/1 rule.
• Promotion, sharing, and engagement
• Reach, relevance, and resonance.
• The 80/20 rule

Which of the following is a benefit researching and social media personas for a business?

• Helps you focus on who your main brand consumer is and seeing your products from their perspective.
• Helps you identify the demographics of your current audience.
• Helps you identify problem areas in your campaign during the monitor and adjust phase.
• Helps you keep the cost of purchasing social media ads to a minimum.

Dylan works for a small software start-up firm that is looking to use Facebook and Twitter to increase future revenues by building a larger potential customer base for their upcoming software release. Which of the following is a metric that could be used to evaluate the success of this social media campaign?

• The total number of followers on each platform If each platform gains at least 10% more followers, the campaign will be considered a success.
• The number of link-clicks each post receives If more than 50 followers did campaign, it will be considered a success.
• The number of likes and comments each post receives. If more than 10 followers like or comment on each post in the campaign, if will be considered a success.
• An increase in sales of their current software release. If sales increase by 5%, the campaign will be considered a success.

The author, graphic designer and publisher of a series of graphic novels will be making appearances to sign their work at a major fan conference What would be the best strategy to attract the largest number of customers to the signing?

• Share videos of previous signings on YouTube.
• Schedule an event on Facebook.
• Update their biographies on Linkedin
• Post images from the novels to Pinterest

Which of the following is a benefit of social media auditing?

• Compare your social media presence to your competitors.
• Focus efforts on only the most important social media sites.
• Maintain a specific style and tone in future social media posts.
• Prevent bad data from entering the campaign decision making process.

Ten is the Social Media Strategic for a large educational institution and is responsible for social media risks with their communicates. She has implemented a quarterly comprehensive evaluation and daily checks for threats and weaknesses. What stage require assigning probability levels to threatsTen is the Social Media Strategic for a large educational institution and is responsible for social media risks with their communicates. She has implemented a quarterly comprehensive evaluation and daily checks for threats and weaknesses. What stage require assigning probability levels to threats?

• Manage and mitigate
• Asses and evaluate
• Monitor and revise
• Identify and resolve

During which stages of the social media strategy planning cycle should you perform social media optimization (SMO)?

• Define strategies, implement; monitor and adjust; listen and analyze
• Listen and analyze, identify the target audience, set goals, define strategies, implement, monitor and adjust
• Implement, monitor and adjust, listen and analyze.
• Implement, monitor and adjust.

The developers of a point-of-sale retail transaction software has a system error in their Web server. Users of the system were unable to upload data through their remote data entry service. The customer quickly grew angry about the situation and began posting negative comments on several popular social media sites and company's public message board. The company is in the response stage of managing the crisis. What should they do?

• Post responses to the messages, explaining the problem and when it will be resolved.
• Remove all postings from their message board and publicly deny the error on the popular social media sites.
• Monitor the messages, to determine how many are posted, until the error Is corrected. Then contact the message posters privately by phone or e-mail.
• Prepare an executive report on the crisis. with recommendations for organizational changes to prevent similar incidents in the future.