Free Social Media Strategist Exam 1D0-623 Exam Practice Test

What kind of social media metric best measures the number of followers who noticed and responded to a paid advertisement?

• Cost per click
• Conversion attribution
• Total revenue earned
• Click-through rates

Katie has launched a new natural makeup company and is looking to offer her lipstick line to potential new customers using a social media campaign She has recently seen her competitors successfully use influencers to help promote their products to new customers. What should she look for when trying to identify the right potential influencers for her audience?

• The 90/9/1 rule.
• Promotion, sharing, and engagement
• Reach, relevance, and resonance.
• The 80/20 rule

Why is it important for an organization to use the same name, username and e-mail address across multiple social media platforms?

• It creates a social character that is engaging the community.
• So that followers from one platform will automatically become followers on another platform.
• So that others can manage the accounts when someone leaves.
• It improves brand recognition.

Drew is managing a social media advertising campaign. He has selected a popular social site. The site has a flat membership fee, plus a pay per-click fee. Drew will also be outsourcing the graphical design of the ads. What information do you need to calculate the cost-per-click of the campaign?

• Graphic design cost, membership fee. pay-per-click fee and total clicks made.
• Employee compensation, cost of goods sold and pay-per-click fee.
• Total budget amount, pay-per-click fee and total clicks made.
• E-commerce site listing fees. Wet* site development costs and pay-per-click fees.

The developers of a point-of-sale retail transaction software has a system error in their Web server. Users of the system were unable to upload data through their remote data entry service. The customer quickly grew angry about the situation and began posting negative comments on several popular social media sites and company's public message board. The company is in the response stage of managing the crisis. What should they do?

• Post responses to the messages, explaining the problem and when it will be resolved.
• Remove all postings from their message board and publicly deny the error on the popular social media sites.
• Monitor the messages, to determine how many are posted, until the error Is corrected. Then contact the message posters privately by phone or e-mail.
• Prepare an executive report on the crisis. with recommendations for organizational changes to prevent similar incidents in the future.

Jared has been assigned to review the company's social media policies and determine what changes should be considered for modification. As the review the ethical guidelines he identifies that he code of conduct section needs modification regarding employee's personal social media usage guidelines. Why is it important to include personal social media usage guidelines?

• Competitors may recruit employees who are vocal about the company through their personal social media usage
• Privacy laws prohibit a company from issuing guidelines regarding personal social media usage.
• Personal social media usage can have a negative impact on the company's reputation.
• Personal social media usage would not provide transparency.

A well known CEO of a large company regularly makes keynote speeches at industry conferences. How can these presentation be made more social?

• Contract with a reality television producer to create a short run series for cable broadcast.
• Share them as live streaming events and invite the audience to ask questions, which the CEO will answer immediately.
• the format of the speeches to a question and answer panel with four to five participant
• Record the speech and post it on the company's Web site with a text transcript.

You suspect that some of your social media posts are not reaching your target audience. What can you do to improve the effectiveness of your posts?

• Create compelling ads and promote well-received organic posts.
• Evaluate the click through rates to your Web site.
• Repeal the same posts over and over.
• Address posts to the entire platform audience.

A marketing team has received a report that identifies several target audiences. They develop a plan to offer new products to the audiences based on the data in the report. What stage of social media mining is this?

• Target data preprocessing
• Evaluation and interpretation
• Data transformation
• Data mining and patterning

When evaluating a visualization of social network members, the influencers are generally considered the most important This is known as?

• Transivity
• Structural equivalence
• Reciprocity
• Centrality