Free Meta Certified Digital Marketing Associate Exam 100-101 Exam Practice Test

An advertiser is launching a new brand and wants to increase brand recognitionHow should the advertiser design their ads?

• Use ads that require sound on
• Introduce brand in the first 3s
• Use only static images for easier recall
• Introduce brand in the last 3s

Which two targeting features are available at the Ad Set level? (Choose 2)

• Placements
• Optimizations
• Bid Strategy
• Target Audience

What is an advantage of the slideshow format when designing a mobile creative?

• It provides an interactive ad format
• It provides a fullscreen, mobile-optimized experience
• It provides the functionality to selectively add sound to individual slides
• It uses existing images to create a video

A window washing company delivers a campaign to generate sign-ups for its email marketingWhich metric should the company use to evaluate the success of the campaign?

• Leads
• Conversions
• Traffic
• Clicks

What is Audience Network?

• A marketplace to sell and buy items in local areas
• Where you can manage your audience options for ads
• An insights tool that helps you gain data about your Page followers
• A platform that offers ad delivery on other websites and apps

What are two unique features of a Facebook business Page? (Choose 2)

• Photos
• Shop
• Posts
• Jobs

A sporting goods brand needs to create a Custom Audience based on website visitors to retarget in a future campaign. The brand needs a large enough target audience to retarget effectively.Which objective should the brand use for their current campaign?

• Conversions
• Leads
• Engagement
• Traffic

A business recently delivered an ad campaign with the Brand Awareness objective on the Facebook AppWhich metric within Ads Manager will help the business determine the success of the campaign?

• Amount spent
• Cost per click
• Reach
• Estimated Ad Recall Lift Rate

A business wants to generate valuable actions on its websiteWhich campaign objective should the business select?

• Conversions
• Engagement
• Reach
• Traffic

How does the ad auction determine which ad to show to the intended audience?

• By maximizing value for both people and businesses
• Based on the highest bidding price
• By comparing the historic performances of advertisers
• Based on predicted engagement rate